Media Planner

4 weeks ago

Nashville, United States Universal Music Group Full time
We are UMG, the Universal Music Group. We are the world's leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

Universal Music Group Nashville consists of Capitol Records Nashville, EMI Records Nashville, MCA Nashville, and Mercury Nashville. Reading like a "who's who" of Music Row, the combined rosters include more than 25 future, current, and iconic hitmakers spanning more than 40 years in country music.

UMG Nashville seeks an experienced media planner to support frontline and catalog repertoire and as a liaison between our office and UMG Central. Artist success is our ultimate metric, and what drives our mindset, skillset, and company culture. The ideal candidate for this position is passionate about the ever-changing media landscape and about MUSIC We are looking for someone who is highly knowledgeable in Country music and on all digital media outlets, including paid search, social, programmatic, display, video, mobile as well as emerging media and new technology platforms.

Responsibilities
  • Collaborate with Media Buyer from UMG Central team to support UMGN paid media efforts, including media planning, reporting and analysis, and best practices
  • Develop and plan paid media campaigns across social, video and programmatic platforms
  • Identify target audiences and analyze their characteristics, behaviors, and media habits
  • Build custom audiences and data sets for targeting in DSP's
  • Manage and track approved media budgets
  • Research trends, innovations, and changes that effect media buying
  • Analyze campaigns and compile overall reporting to overall team
  • Implement test initiatives such as landing page, A/B testing, multivariate testing, offer testing, etc.
  • Provide recommendations on landing pages, websites, and overall user experience to optimize paid conversions
  • Understand pixel implementation on websites for data collection and conversion tracking
  • Monitor media for pacing, delivery, placement, and flight dates in tandem with the media buying team.
  • Purchase and organize traditional advertising buying
  • Perform other duties as requested


Qualifications
  • Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, or communications preferred
  • 3 years media-related/agency experience and media planning/buying; traditional media buying (TV, Radio, Print & OOH) and entertainment industry experience a big plus.
  • Confidence in written and verbal communication skills in client-facing environment
  • Knowledge of traditional media buying (TV, Radio, Print & OOH).
  • Experience buying through Facebook, Google AdWords, TikTok, Twitter, Snapchat and other DSPs
  • Understanding of Google Shopping Campaigns, Facebook Catalog Manager, Google Tag Manager, social pixels and Shopify
  • Proficiency in Keynote, Word, Excel and PowerPoint with ability to build compelling reports detailing campaign successes, ROI and learnings.
  • Experience with DoubleClick, Google Analytics, Datorama, Linkfire, Shareablee
  • Experience driving eCommerce revenue growth and online lead generation with paid media
  • Able to analyze and build compelling reports that include ROI and learnings that are applicable to various label departments.
  • Passionate music fan with knowledge of the music industry


Perks Playlist:
  • Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit
  • Comprehensive medical, dental, vision, and FSA options, as well as:
    • 100% coverage for out-patient mental health services
    • Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
    • A lifetime fertility support allowance of $30,000 to plan participants
    • Student Loan Repayment Assistance and Tuition Reimbursement
    • 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation


  • Variety of ways to prioritize much-needed time away from work including:
    • Flexible Paid Time Off (PTO) for exempt employees
    • 3-weeks PTO for non-exempt employees
    • 2-weeks paid Winter Break
    • 10 Company Holidays (including Juneteenth and Wellbeing Day)
    • Summer Fridays (between Memorial Day and Labor Day)
    • Generous paid parental leave for every type of parent


Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish

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