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Insomniac - UGC Marketing Coordinator

2 months ago

Calabasas, United States House of Blues Full time

Job Summary:

WHO ARE YOU?

Do you enjoy music? Do you excel at marketing coordination? Then you’re in luck We are looking for a highly motivated self-starter who embodies both a passion for music & culture and a love of entertainment marketing. Is this you? Read on…

WHO ARE WE?

Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next generation special effects, our events captivate the senses and inspire a unique level of fan interaction. The quality of the Headliner experience is our top priority.

Insomniac produces 10,000 concerts, club nights and festivals for seven million attendees annually across the globe. Since its inception, Insomniac's events have taken place in 13 countries across five continents. The company's premiere annual event, Electric Daisy Carnival Las Vegas, is the world’s largest dance music festival and attracts more than 525,000 fans over three days. The company was founded by Pasquale Rotella and has been based in Los Angeles since it was formed in 1993.

THE ROLE

The User Generated Content [UGC] Marketing Coordinator will report to the Affiliate Marketing Manager and assist in the sourcing, engagement, and management of user-generated content (UGC) creators. They will play a crucial role in coordinating UGC campaigns, handling contracts and payouts, and maintaining accurate and up-to-date records within our database. This role is essential in driving authentic and compelling content for our brand's marketing initiatives.

The ideal candidate for this role specializes in relationship management, is an effective multitasker, and adheres to content coordination processes and best practices. The position requires a high level of familiarity with social media platforms, quick learning abilities, and efficient contract and payment management. This is not a remote position and will require you to work in the office full-time and travel to work events.

RESPONSIBILITIES

  • Identify and source potential UGC creators who align with our brand values and target audience

  • Conduct outreach to UGC creators, presenting collaboration opportunities and fostering relationships

  • Act as the primary point of contact for UGC creators, addressing inquiries and providing support throughout the collaboration process

  • Develop and maintain a database of UGC creators for ongoing and future campaigns

  • Collaborate with UGC creators to develop high-quality, authentic content that can be used in marketing campaigns and advertisements

  • Provide creative direction and guidelines to UGC creators to ensure consistency with brand messaging and aesthetic

  • Track and analyze the performance of UGC content, providing regular reports and insights to stakeholders

  • Identify trends and opportunities to optimize UGC strategies and improve campaign effectiveness

  • Manage the payout process for UGC creators, ensuring timely and accurate compensation

  • Maintain records of contracts and payments, ensuring compliance with legal and financial requirements

  • Stay up-to-date with industry trends and best practices in UGC marketing

  • Provide onsite support and assistance during festivals

  • Undertake additional responsibilities as they arise

    QUALIFICATIONS

  • Bachelor’s Degree in Marketing, Communications, Business, or a related field

  • Proven experience in influencer or UGC marketing

  • Familiarity with Spark Ads, Tik Tok Ad Manager, Facebook Ad Manager and an overall understanding of digital advertising in relation to the marketing and influencer space

  • Previous experience in project coordination or related roles is a plus

  • Proficiency in social media platforms and content management tools

  • Strong organizational and time management skills to handle multiple tasks concurrently

  • Excellent communication and interpersonal abilities to work effectively with various stakeholders

  • Proficiency in contract management and payment processes

  • Ability to adapt quickly to changing project requirements and priorities

  • Attention to detail and a proactive approach to problem-solving

  • High level of accuracy and attention to detail

  • Ability to handle repetitive tasks without compromising accuracy

  • Excellent communication skills, both written and verbal, along with interpersonal capabilities to effectively communicate with stakeholders

  • Familiarity with data confidentiality and security practices

  • Basic knowledge of spreadsheets and database management

  • Relevant certifications in digital marketing, social media management, or content marketing are a plus

    Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by Insomniac for a visa.

    EQUAL EMPLOYMENT OPPORTUNITY Insomniac strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.

    HIRING PRACTICES

    The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

    Insomniac recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Insomniac may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.

Hiring Hourly: $21.00 - $25.00 USD

Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the California Salary Transparency in Job Advertisements Law. It is estimated based on what a successful California applicant might be paid. It assumes that the successful candidate will be in California or perform the position from California. Similar positions located outside of California will not necessarily receive the same compensation. Insomniac Clubs takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the California Law, a potential new employee’s salary history will not be used in compensation decisions.