Digital Merchandising

14 hours ago

Franklin, United States Mars Full time

Job Description:

Digital Merchandiser

Franklin, TN

Hybrid (on-site 2-3 days a week)

The Digital Merchandising & Operations Specialist will play a critical role in helping to elevate the digital presence and performance of Mars Pet Nutrition brand websites by ensuring execution of a frictionless path-to-conversion (purchase or action) and a “perfect page” including high performing content, navigation, architecture, product information, ratings & reviews, and more. The role will partner closely with our Brand teams, marketing teams, and product teams, and will be the hands-on, subject matter expert in both the Shopify and Acquia CMS platform.

What are we looking for?

  • Bachelor’s Degree required
  • 3+ years of relevant experience in digital site merchandising, growth marketing, project management
  • Related work experience which demonstrates an understanding of and skill in the confluence of brand management and digital marketing principles
  • Previous experience with data and analytics particularly as it relates to site performance such as Google Analytics, 1P data and site evaluation tools (Full Story, Crazy Egg, Hotjar, etc.)
  • Highly collaborative and creative to deliver best-in-class content across different stakeholders in a matrixed environment
  • Self-motivated, results-oriented, strategic thinker
  • Strong time management and prioritization skills
  • Experience with campaigns that activate across digital multiple channels (i.e. website, CRM, social, app etc.)
  • Knowledge of CMS platforms and supporting systems (i.e. Acquia, Shopify, Salsify, Magento, Aprimo etc.) and experience with tagging is preferred, but not required

What would be your key responsibilities?

  • Ideate, create, and execute site merchandising strategies in support of brand initiatives using Acquia, Canva, and Salsify as key tools
  • Ensure all new products, transitioning items, and discontinued products are live and optimized for customer purchase
  • Use analytical and strategic skills to diagnose performance and generate insights using data, conduct tests (A/B or longitudinal) to optimize objectives, and generate recommendations and roadmaps for improvements
  • Manage and execute key pricing and promotion strategies
  • Partner directly with brand, digital product, technical partners, and internal teams to ensure assets are delivered on time and to provide feedback or suggestions for assets that could improve our performance
  • Maintain active awareness on industry trends as well as best practices and winning strategies from competitors

What can you expect from Mars?

  • Support of flexible ways of working
  • Opportunity to bring your pet to work.
  • Commitment to create a safe, healthy, and sustainable world for our partners and the communities in which we operate.
  • Commitment to make A Better World For Pets™ a world where they’re healthy, happy and welcome
  • Commitment to our consumers and focus on positively impacting the planet and the population.

All applicants must have permanent legal authorization to work in the United States. Mars does not sponsor employment visas for this role.This position is not eligible for relocation benefits

#LI-MS1#LI-Hybrid

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

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