Manager, User Acquisition

2 weeks ago

LosAngeles, United States 2K Full time
Who We Are

Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA 2K, Battleborn, BioShock, Borderlands, The Darkness, Mafia, Sid Meier’s Civilization, WWE 2K, and XCOM.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work We are dedicated to diversity and inclusion, and want our community of candidates to reflect this commitment. We encourage all qualified applicants to explore our global positions.

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

What We Need

We are looking for a passionate and self-motivated Mobile User Acquisition Manager to join our Mobile Marketing Team to build and grow the Mobile UA and Creatives Optimization functions at 2K. Reporting to the lead of Mobile UA, this role will work with a number of stakeholders to grow 2K’s existing mobile games – and also to launch a number of new exciting franchises on mobile platforms.

The role will have a particular focus on game-specific audience, creative and optimization strategies. You will be responsible for the execution of these strategies as well as sharing the findings and next steps to cross-functional teams.

The role is inherently collaborative. Key departments that the role will interact with are: Product PMM, Creative and Analytics teams. An ability to clearly communicate complex strategies in a visual and accessible manner is a prerequisite for the role. This role will be based in Novato, CA or Remote.

What You Will Do
  • Lead the development and implementation of world-class new user acquisition and retargeting strategies.
  • Build, manage, monitor, test and optimize campaigns (e.g. social, search, DSP, etc) to increase performance.
  • Be the mobile team’s expert in current and future mobile advertising trends, including proactively introducing new advertising channels, aggressively testing new optimization methods, advocating for new ad formats and having a growth hack mindset.
  • Be responsible for managing all phases of creative testing from concept to completion. Drive performance marketing creative strategy, establish A/B testing framework.
  • Monitor & measure creative performance to quantify the impact of UA optimizations and changes.
  • Identify the area of improvement by analyzing performance, convert data into actionable insights.
  • Creation and customization of channel specific creatives.
  • Proactively introduce new technology for automation and operational efficiency.
Who We Think Will Be a Great Fit

You have an analytical mind with an ability to distill complex projects into actionable items. Clarity of thought is a must. You should have a holistic view of the entire user journey and the impact of interventions at various stages. You should be a solution-oriented, creative problem solver and self-starter with passion and enthusiasm for driving results.

  • 4+ years of experience in an Analyst, Marketing or UA role.
  • Solid understanding of UA, retargeting and creative strategy and tactics.
  • Deep understanding on funnel and conversion metrics. Requires experience working in a metrics-based environment.
  • Experience in data collection, analysis and reporting from multiple sources.
  • Understanding of UA and creative dashboards from different platforms is a plus.
  • Strong problem solving, critical-thinking skills, and Demonstrated experience building processes and exit KPIs for creative testing at high velocity (~50 new creatives per month).
  • Advanced Microsoft Excel or Google Spreadsheet skills
  • SQL experience is a plus.

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.

The pay range for this position in the United States at the start of employment is expected to be between $118,000 and $140,000 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an 'at-will position' and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors.

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