Field Marketing Manager

3 weeks ago


Atlanta, United States Backbase Full time

Are you looking to experience the full spectrum of B2B marketing? Here’s your opportunity. At Backbase we are changing the way people bank. We help banks to become digital natives, and deliver unique banking experiences. As the Field Marketing Manager Americas, you will collaborate with marketing and sales teams to build and drive marketing strategy, assist in planning, conducting and executing operations of all regional marketing campaigns, both online and offline. 

Reporting directly to the Director of Marketing America’s, you will create content, manage digital campaigns as well as manage all physical and/or virtual tradeshow and event planning and logistics. You support lead tracking, lead management and to qualify and identify campaign ROI. In short, you support all marketing communication and work with partners to launch awareness and lead generation campaigns. 

You will work closely with both our Global Marketing Team and relevant vendors in-region and locally to ensure deliverables required for the America’s are met in a timely and effective manner. 

In this role, you will also partner closely with the local sales team and key partners to support pipeline growth. 

Meet the job 

Based on the annual Go-to-Market-Strategy, you will create a Marketing plan to support the ambitious revenue goals for the America’s region. 

  • You will create awareness and build a thought leadership position for Backbase by creating relevant and credible stories that resonate in the press and influential financial services and banking (social) media landscape. 
  • You run integrated (account-based) demand generation programmes and own the forecasting, measurement and analysis of your campaigns. 
  • You create content based on the local market and customer needs which you uncover together with the sales and partner team. 
  • On a daily basis, you will work with the partner team and partner ecosystem to build joint marketing campaigns. 
  • You will execute customer and partner communications campaigns such as webinars, user conferences, round tables. 
  • Working closely with the global marketing team you will improve conversion of all PPC channels as well as engagement and conversion of the website. 

How about you? 

  • 4+ years of experience in field marketing, marketing communication, and/or corporate communications;
  • You bring 3 years of experience in Account Based Marketing, preferably for an Enterprise Software Solution. 
  • You have had success in PR and social media as a means to position the brand. ● You have experience with managing partner marketing 
  • Knowledge of the modern marketing stack: SalesForce.com, Marketo, LinkedIn and various PPC channels relevant in reaching B2B audiences. 
  • You have a bachelor’s degree in marketing 
  • You are fluent in English and Spanish, both written and verbal.

You will thrive if you have 

  • A positive, self-starter attitude 
  • A hunger to make an impact 
  • Strong analytical skills with a focus on details. 
  • Motivation to educate stakeholders 
  • Ability to work as an integral part of a geographically-dispersed team that requires you to work a flexible schedule and occasional travel.
  • Excellent verbal and written communications, including ability to explain analysis to business audiences and effectively communicate at multiple levels in the organization 

What we offer you 

  • Great colleagues and a genuine fun place to work 
  • Support and learning on the job 
  • Dedicated budget for training 
  • The opportunity to make it your own and have a direct impact in the local markets;
  • Flexible work environment.


  • Atlanta, United States Backbase Full time

    Are you looking to experience the full spectrum of B2B marketing? Here's your opportunity. At Backbase we are changing the way people bank. We help banks to become digital natives, and deliver unique banking experiences. As the Field Marketing Manager Americas, you will collaborate with marketing and sales teams to build and drive marketing strategy, assist...


  • Atlanta, United States Rzsoftware Full time

    Job Description We are seeking a Field Marketing Manager for Existing Business, to help support our growing sales team. As Field Marketing Manager, Existing Business , you will be responsible for the strategy and execution of high-impact field programs to support pipeline acceleration of existing business opportunities. This position requires the management...


  • Atlanta, United States Braden Fellman Group LTD Full time

    The Leasing and Field Marketing Manager manages and directs Braden Fellman Groups marketing, print and internet advertising, sales activities, leasing team members, and other resources to achieve established revenue, occupancy, resident retention, and leasing goals and objectives. Essential Responsibilities: Ensures achievement of Braden Fellman Groups...


  • Atlanta, United States Braden Fellman Group Full time

    The Leasing and Field Marketing Manager manages and directs Braden Fellman Group’s marketing, print and internet advertising, sales activities, leasing team members, and other resources to achieve established revenue, occupancy, resident retention, and leasing goals and objectives. Essential Responsibilities: Ensures achievement of Braden Fellman Group’s...


  • Atlanta, United States Braden Fellman Group Full time

    The Leasing and Field Marketing Manager manages and directs Braden Fellman Group’s marketing, print and internet advertising, sales activities, leasing team members, and other resources to achieve established revenue, occupancy, resident retention, and leasing goals and objectives. Essential Responsibilities: Ensures achievement of Braden Fellman Group’s...


  • Atlanta, United States Braden Fellman Group Full time

    The Leasing and Field Marketing Manager manages and directs Braden Fellman Group’s marketing, print and internet advertising, sales activities, leasing team members, and other resources to achieve established revenue, occupancy, resident retention, and leasing goals and objectives. Essential Responsibilities: Ensures achievement of Braden Fellman Group’s...


  • Atlanta, United States Sage Group plc Full time

    Job Title Field Marketing Manager -Trade Shows & Events Job Description Join Sage's energetic marketing and sales team at trade shows and field events, where your efforts will captivate prospects, leave competitors envious, and embody our values of Human, Trust, Bold, and Simplify. As the Field Marketing Manager - Trade Shows & Events, you'll dive into...


  • Atlanta, United States Pyramid Worldwide Search, Inc. Full time

    Job DescriptionJob DescriptionDemand Generation Field Marketing Manager NA – Cyber Security Our client, a global high growth Cyber Security Management Solutions company, is looking for a Demand Generation Field Marketing Manager - North America to join their growing US Marketing team. Responsible for lead generation and qualification through a strategic...


  • Atlanta, United States Chervon North America Full time

    BETTER TOOLS. BETTER WORLD. Looking to join our rapidly growing Field Marketing team? Interested in driving sales, managing relationships & running your own territory? We are Chervon North America, and we are growing!We are currently seeking a Field Marketing Representative.HighlightsLocated in this assigned territoryTerritory based roleWork environment is...

  • Marketing Manager

    6 days ago


    Atlanta, United States Carestream Dental Full time

    Job Description General Summary: This person will be a key player in our marketing team, creating demand for Healthcare IT SaaS in the dental domain. This role involves strategizing, implementing, and optimizing demand generation programs across all marketing channels to drive revenue growth and pipeline. The Specialist will work closely with the Digital...

  • Marketing Manager

    1 month ago


    Atlanta, United States CorDx Full time

    Job DescriptionJob DescriptionCorDx is a fast-growing biotechnology company located in [city, state] that is dedicated to developing innovative solutions to improve diagnostic testing for healthcare providers and patients. As our Marketing Manager, you will be an integral part of our team, responsible for planning and executing marketing strategies and...

  • Marketing Manager

    4 weeks ago


    Atlanta, United States Cadence Bank Full time

    Position Title: Marketing Manager Location: Tupelo, MS; Houston, TX; Atlanta, GA; Birmingham, AL; any other city in the Cadence Bank footprint Eligibility for Remote: Yes, hybrid Reports To: Marketing Strategy Director - Consumer What The Role Is The Marketing Manager will work on the Consumer Marketing team to develop, implement and report on marketing...

  • Marketing Manager

    2 weeks ago


    Atlanta, United States Carestream Dental Full time

    Th is person will be a key player in our marketing team , creating demand for Healthcare IT SaaS in the dental domain. This role involves strategizing, implementing, and optimizing demand generation programs across all marketing channels to drive revenue growth and pipeline. The Specialist will work closely with the Digital Marketing Manager to ensure...

  • Marketing Manager

    1 day ago


    Atlanta, United States CIM Group Full time

    The Marketing Manager will be a skilled marketer with a passion for creating and building brands and introducing big ideas to the world. This person will collaborate across the organization to identify opportunities to share the excitement happening at Centennial Yards and craft compelling content that propels our story online and in real-world environments....


  • Atlanta, United States Passion Full time

    Digital Marketing Manager Passion Equip OBJECTIVE The aim of Passion Equip is to create innovative digital products and experiences for people around the world to use daily in their walk with Jesus. The Digital Marketing Manager of Passion Equip will be responsible for developing, implementing, and overseeing the digital marketing strategy and execution....


  • Atlanta, United States Pivotal Talent Search Full time

    Job DescriptionJob DescriptionLocation: AtlantaSchedule: HybridThe primary responsibility of the Marketing Project Manager is to ensure the execution of the team's marketing plan. To do this, the MPM will be in charge of task delegation, team follow through/ follow up, adherence to timelines and budgets. This individual will play a key role in...


  • Atlanta, United States Carter'sOshKosh Full time

    QUESTIONNAIRE-6-38 03 **Serving the needs of all families with young children,** Carters Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carters, OshKosh Bgosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote...


  • Atlanta, United States Carter's Full time

    Serving the needs of all families with young children, Carter's Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter's, OshKosh B'gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation...

  • Marketing Manager

    4 weeks ago


    Atlanta, Georgia, United States CorDx Full time

    CorDx is a fast-growing biotechnology company located in [city, state] that is dedicated to developing innovative solutions to improve diagnostic testing for healthcare providers and patients. As our Marketing Manager, you will be an integral part of our team, responsible for planning and executing marketing strategies and initiatives to promote our products...

  • Marketing Manager

    4 weeks ago


    Atlanta, United States Cadence Bank Full time

    Position Title: Marketing Manager - Commercial Location: Birmingham, AL; Atlanta, GA; Houston, TX Tupelo, MS; any other city in the Cadence Bank footprint Eligibility for Remote: Yes, hybrid Reports To: Marketing Strategy Manager - Commercial What The Role Is The Marketing Manager will work on the Commercial Marketing team to develop, implement and report on...