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Display Paid Marketing Specialist

4 months ago

Minnetonka, United States UnitedHealth Group Full time

At UnitedHealthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and equitable. Ready to make a difference? Join us to start Caring. Connecting. Growing together.

The Display and Paid Social Specialist is responsible the planning and execution of display and paid social campaigns for the Government Programs Brand and Growth team. Working closely with internal partners, the specialist will assist with executing the approved strategy, campaign set up, campaign optimization and reporting of direct-to-consumer digital marketing campaigns.

You'll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities:

  • Assist digital team members with the development of display and paid social campaign strategy
  • Management of programs to ensure campaigns are optimally structured, setup, trafficked and are tracking correctly
  • Manage daily campaign optimization, testing, tracking and performance measurement
  • Oversee creative development and approval process
  • Develop reporting and key insights on campaign performance
  • Evaluate and improve internal display and paid social processes to support strategic planning and implementation e.g., cost files, partner billing and audience setup

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Years of post-high school education can be substituted/is equivalent to years of experience

Required Qualifications:

  • 3+ years of hands-on programmatic and/or paid social in either client, agency, agency trading desk or programmatic technology vendor experience
  • 3+ years of experience in digital media either client or agency side running complex digital display programs
  • 2 + years experience across DSPs, DMPs, CRM, ad serving and brand safety platforms (Google Ads, DV360, CM360)
  • Experience with Adobe Analytics
  • Experience with DOMO or Tableau visualization and reporting tools
  • Advanced understanding of digital tactics and measurement is a must - specializing in display, paid social, video and native advertising utilizing both 1st, 2nd and 3rd party data sources
  • Advanced tracking and analytics knowledge
  • Advanced Excel and PowerPoint skills
  • Must be 18+ years of age or older

Preferred Qualifications:

  • Financial services, insurance, or technology experience
  • Liveramp, DoubleVerify, and Invoca platform experience
  • Experience in managing complex media projects across multiple stakeholder groups
  • Understanding of digital direct-response marketing tactics and best practices
  • Passion for digital marketing with an understanding of the complexity of the digital advertising landscape
  • Proven constantly learning about the ever-changing digital ecosystem - with a willingness to test new tools and technologies
  • Proven passionate about results, achieving goals and communicating successes
  • Demonstrated ability to work within tight time constraints, providing near real-time insights to team members to ensure targets are achieved
  • Proven highly analytical with advanced problem-solving skills and excellent attention to detail

California, Colorado, Connecticut, Hawaii, Nevada, New Jersey, New York, Rhode Island, or Washington Residents Only: The salary range for this role is $70,200 to $137,800 annually. Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. UnitedHealth Group complies with all minimum wage laws as applicable. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you'll find a far-reaching choice of benefits and incentives.

Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.

*All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.