Senior Field Marketing Manager
2 months ago
The Field Marketing Manager - Senior position is primarily responsible to lead the development and execution of go-to-market strategies in the assigned market vertical. The role will integrate closely with the sales, marketing and product management teams and liaise with external partner agencies.
***This is a HYBRID role, Working in office 2 days/week and 3 days working from home ***
Accountabilities:
- Establish and lead the development and execution of comprehensive go-to-market strategic plans to drive customer acquisition and accelerate revenue. This includes annual planning that ensures alignment across the enterprise in these categories:
- Market Definition and Sizing
- Persona Development
- Competitive Landscape and Toppan Merrill Position
- Toppan Merrill Opportunity and Key Objectives
- Messaging, Positioning and Value Proposition
- Establishment and Performance Against KPIs, Goals and Objectives
- Develop strategies and manage the execution of demand generation campaigns and programs based upon approved strategies
- Source content and manage blog and social media tactics that support campaigns and programs
- Working with internal and external partners, develop and produce required digital and printed go-to-market assets including: campaign copy and design, collateral, thought leadership content, webinar development, sales enablement materials.
- Liaise with Product Management on all programs to support Toppan Merrill product releases
- Working closely with Event Management, manage market trade shows and events for assigned vertical
- Working closely with Digital Marketing, manage online presence for assigned vertical.
- Serve as the primary contact for questions and inquiries regarding market related activities in assigned verticals
Additional Responsibilities
- Develop a working knowledge of personas to identify key strategies to advance Toppan Merrill products and solutions.
- Manage the program budget by aligning investments to sales targets and goals
- Develop customer insight strategies to solicit customer feedback
- Develop working knowledge of all Toppan Merrill product and service lines
- Proactively recommend innovative and creative marketing approaches for revenue growth
- Monitor industry trends and competitor activities to recommend marketing techniques and tactics based on changing business demands
- Report weekly/monthly on progress
- Other responsibilities as assigned.
Requirements:
- BS degree in Marketing or a related field. MBA a plus.
- 10+ years of Field Marketing experience preferred. Experience in Toppan Merrill specific market verticals is a plus.
- Demonstrated prior leadership of B2B field marketing programs.
- Highly creative with experience in identifying target audiences and developing comprehensive strategies that engage, inform and motivate.
- Strong analytical skills and data-driven thinking and decision making.
- Demonstrated competency with trends and best practices in field marketing and measurement.
- Working knowledge of marketing automation platforms. Preferred: SFDC Pardot.
- Working knowledge of corporate CRM. Preferred: Salesforce.com.
Toppan Merrill is an equal opportunity employer (EEO) and furthers the principles of EEO through Affirmative Action.
-
Senior Field Marketing Manager
2 weeks ago
St Paul, United States Toppan Merrill Full timeJob Description: The Field Marketing Manager - Senior position is primarily responsible to lead the development and execution of go-to-market strategies in the assigned market vertical. The role will integrate closely with the sales, marketing and product management teams and liaise with external partner agencies. ***This is a HYBRID role, Working in office...
-
Field Marketing Manager
2 weeks ago
North St Paul, United States Toppan Merrill Full timeJob Description: Accountabilities: Establish and lead the development and execution of comprehensive go-to-market strategic plans to drive customer acquisition and accelerate revenue. This includes annual planning that ensures alignment across the enterprise in these categories: Market Definition and Sizing Persona Development Competitive Landscape and...
-
Senior Field Marketing Manager
2 months ago
Saint Paul, Minnesota, United States Toppan Merrill LLC Full timeJob Description:The Field Marketing Manager - Senior position is primarily responsible to lead the development and execution of go-to-market strategies in the assigned market vertical. The role will integrate closely with the sales, marketing and product management teams and liaise with external partner agencies.***This is a HYBRID role, Working in office 2...
-
Business Management Consultant
2 months ago
St Paul, United States Paradox Marketing Full timeDo you want to join a fast-paced growing organization that values its customers, communities, and employees? Join our thriving firm today! We are searching for dedicated leaders who are full of positivity, excitement, and are always up to new challenges. Paradox Marketing is a leading Business Consulting and Management Firm in the Minneapolis area. The...
-
Field Marketing Coordinator
4 weeks ago
St Paul, United States Hawk Ridge Systems Full timeExciting Remote FIELD MARKETING COORDINATOR Opportunity with leading 3D design & manufacturing solutions provider, Hawk Ridge Systems! Would you like to become a Field Marketing Coordinator at an incredible company that is dedicated to deliver on our mission to DOUBLE our Company size and performance over the next three years? Hawk Ridge Systems , an...
-
Entry Level Marketing Associate
3 months ago
St Paul, United States Paradox Marketing Full timeAre you ready to move from a BORING cubicle to something more creative? Paradox Marketing is looking for a creative, innovative, and solution-oriented individual to join our Marketing and Sales Department. We are one of the fastest-growing and leading premier agencies in the area that specializes in delivering results in Marketing, Sales, and Brand...
-
Entry Level Marketing Associate
3 months ago
St Paul, United States Paradox Marketing Full timeAre you ready to move from a BORING cubicle to something more creative? Paradox Marketing is looking for a creative, innovative, and solution-oriented individual to join our Marketing and Sales Department. We are one of the fastest-growing and leading premier agencies in the area that specializes in delivering results in Marketing, Sales, and Brand...
-
Senior Growth Marketing Manager
3 weeks ago
St Louis, United States Blue Signal LLC Full timeOur client, a prominent business and financial consulting firm with over five decades of experience, is seeking a Senior Growth Marketing Manager to drive their ambitious goal of doubling revenue. This role will be pivotal in shaping the firm’s future, working closely with senior leadership to spearhead growth initiatives across various service lines and...
-
Senior Analyst, Market Analytics
2 months ago
St Paul, United States Page Mechanical Group Inc Full timeNational Grid Renewables is a full-service renewable energy company headquartered in Minneapolis, Minnesota. National Grid Renewables has developed over 2,400 megawatts of wind and solar projects that are either operational or currently under construction throughout the United States. National Grid Renewables has a multi-gigawatt development pipeline of wind...
-
St Paul, United States H.B. Fuller Full timeAs the largest pureplay adhesives company in the world, H.B. Fuller's (NYSE: FUL) innovative, functional coatings, adhesives and sealants enhance the quality, safety and performance of products people use every day. Founded in 1887, with 2023 revenue of $3.5 billion, our mission to Connect What Matters is brought to life by more than 7,000 global team...
-
Senior Manager of Campus Engagement
2 weeks ago
St Louis, Missouri, United States Advantage Sales and Marketing, LLC Full timeMinimum: USD $111,700.00/Yr. Maximum: USD $145,200.00/Yr. Senior Manager of Campus Engagement At Advantage Sales and Marketing, LLC, We Cultivate Talent, Brands, and Enterprises We are in search of a distinguished and seasoned Senior Manager of Campus Engagement who will be accountable for crafting, influencing, and executing pioneering campus recruitment...
-
Sales and Marketing Director
7 days ago
St Joseph, United States The Whitcomb Senior Living Tower Full timeJob Summary: The Sales and Marketing Director is a pivotal role responsible for driving occupancy and revenue growth for The Whitcomb. This individual will lead both the sales and marketing efforts, ensuring a cohesive and effective strategy to attract new residents and build strong relationships with the community. Key Responsibilities: Sales: Develop...
-
Sales and Marketing Director
7 days ago
St Joseph, United States The Whitcomb Senior Living Tower Full timeJob Summary: The Sales and Marketing Director is a pivotal role responsible for driving occupancy and revenue growth for The Whitcomb. This individual will lead both the sales and marketing efforts, ensuring a cohesive and effective strategy to attract new residents and build strong relationships with the community. Key Responsibilities: Sales: Develop...
-
Senior Marketing Operations Analyst
5 days ago
North Chicago, Illinois, United States Uline, Inc. Full timeAbout This Role Senior Marketing Operations Analyst About Uline Uline is an esteemed family-owned enterprise that serves as North America's leading distributor of shipping supplies. The Opportunity We're seeking an astute Senior Marketing Operations Analyst who will bridge gaps between our leadership teams. Main Responsibilities: • Collaborate...
-
Marketing Manager
2 months ago
St. Paul, United States ECOLAB Full timeWe are seeking a Marketing Manager - Digital Growth and Activation to manage the development, market launch, and lifecycle of the Ecolab digital offerings. This digital leader is responsible for owning and delivering a seamless and differentiated B2B customer experience gaining internal buy-in and extending to external adoption.This will help us to achieve...
-
STIIIZY Field Marketing Manager
2 weeks ago
St Louis, United States STIIIZY Full timeDescriptionJOB SUMMARY Manages daily activities within the organization's field marketing function for the assigned region. KEY RESPONSIBILITIES Oversee and manage field marketing teams, emphasizing support for third-party retailers and the sales team. Focus on enhancing in-market retail performance and sales velocity Collaborate closely with headquarters...
-
North St Paul, United States Suite Living Senior Care Full timePOSITION: CAREGIVERCOMPANY: Suite Living Senior CareLOCATION: North Saint Paul, MNTYPE: Full-time AvailableSHIFT(S) AVAILABLE: PM (2pm-10pm)BENEFITS:We offer Blue Cross Blue Shield Medical Plans, PTO, Paid Holidays, company paid Life and Long-Term Disability, 401k with up to 3% company match.We are seeking Caregivers to join us at our Memory Care and Senior...
-
Senior Director, Marketing and Communications
3 months ago
Saint Paul, Minnesota, United States College Possible Full timeSenior Director, Marketing and CommunicationsCollege Possible - National About College PossibleAs one of the largest and most successful college access and success organizations in the country, since 2000 College Possible has empowered more than 85,700 students on their path to earning a college degree. Its pioneering model matches eligible students with a...
-
Senior Director, Marketing and Communications
3 months ago
Saint Paul, Minnesota, United States College Possible Full timeSenior Director, Marketing and CommunicationsCollege Possible - NationalAbout College PossibleAs one of the largest and most successful college access and success organizations in the country, since 2000 College Possible has empowered more than 85,700 students on their path to earning a college degree. Its pioneering model matches eligible students with a...
-
Marketing Project Manager
2 weeks ago
St Paul, United States Russell Tobin Full timeJob Title: Project Manager - Marketing OpsDuration: 3 Month W2 ContractLocation: Saint Paul, MNPay: $40-$60/hour depending on experience Position summary:The Marketing Operations Project Manager manages complex marketing operations projects from discovery through execution and measurement. During the project lifecycle, the role develops and monitors the...