Senior Field Marketing Manager

2 months ago


North St Paul, United States Toppan Merrill LLC Full time
Job Description:

The Field Marketing Manager - Senior position is primarily responsible to lead the development and execution of go-to-market strategies in the assigned market vertical. The role will integrate closely with the sales, marketing and product management teams and liaise with external partner agencies.

***This is a HYBRID role, Working in office 2 days/week and 3 days working from home ***

Accountabilities:

  • Establish and lead the development and execution of comprehensive go-to-market strategic plans to drive customer acquisition and accelerate revenue. This includes annual planning that ensures alignment across the enterprise in these categories:
    • Market Definition and Sizing
    • Persona Development
    • Competitive Landscape and Toppan Merrill Position
    • Toppan Merrill Opportunity and Key Objectives
    • Messaging, Positioning and Value Proposition
    • Establishment and Performance Against KPIs, Goals and Objectives
  • Develop strategies and manage the execution of demand generation campaigns and programs based upon approved strategies
  • Source content and manage blog and social media tactics that support campaigns and programs
  • Working with internal and external partners, develop and produce required digital and printed go-to-market assets including: campaign copy and design, collateral, thought leadership content, webinar development, sales enablement materials.
  • Liaise with Product Management on all programs to support Toppan Merrill product releases
  • Working closely with Event Management, manage market trade shows and events for assigned vertical
  • Working closely with Digital Marketing, manage online presence for assigned vertical.
  • Serve as the primary contact for questions and inquiries regarding market related activities in assigned verticals

Additional Responsibilities

  • Develop a working knowledge of personas to identify key strategies to advance Toppan Merrill products and solutions.
  • Manage the program budget by aligning investments to sales targets and goals
  • Develop customer insight strategies to solicit customer feedback
  • Develop working knowledge of all Toppan Merrill product and service lines
  • Proactively recommend innovative and creative marketing approaches for revenue growth
  • Monitor industry trends and competitor activities to recommend marketing techniques and tactics based on changing business demands
  • Report weekly/monthly on progress
  • Other responsibilities as assigned.

Requirements:

  • BS degree in Marketing or a related field. MBA a plus.
  • 10+ years of Field Marketing experience preferred. Experience in Toppan Merrill specific market verticals is a plus.
  • Demonstrated prior leadership of B2B field marketing programs.
  • Highly creative with experience in identifying target audiences and developing comprehensive strategies that engage, inform and motivate.
  • Strong analytical skills and data-driven thinking and decision making.
  • Demonstrated competency with trends and best practices in field marketing and measurement.
  • Working knowledge of marketing automation platforms. Preferred: SFDC Pardot.
  • Working knowledge of corporate CRM. Preferred: Salesforce.com.

Toppan Merrill is an equal opportunity employer (EEO) and furthers the principles of EEO through Affirmative Action.

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