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Vice President, Marketing

2 months ago

Shelton, United States PerkinElmer Full time

PerkinElmer is looking for a Vice President of Marketing & Product Management who will play a critical leadership role, driving the strategic vision and execution of business strategy, marketing execution (digital & traditional) and overall product & marketing initiative alignment. This position requires a visionary leader with a deep understanding of market dynamics, customer needs, and competitive landscapes in addition to strategic planning, execution & best-in-class product launch & lifecycle processes. The VP of Marketing & Product Management will work closely with cross-functional business teams to ensure the successful launch and sustained growth of our product portfolio in addition to supporting the entire PerkinElmer business from a Digital standpoint.

Responsibilities

Key Responsibilities:

Strategic Leadership:

  • Develop and implement a comprehensive product marketing strategy aligned with the company's overall business goals.
  • Lead market analysis, customer segmentation, and competitive analysis to identify opportunities and threats.
  • Define and communicate the product value proposition, positioning, and messaging.

    Product Launch and Lifecycle Management:

    • Oversee the planning and execution of product launches (including new product project priorities), ensuring alignment with marketing, sales, and product development teams.
    • Manage the product lifecycle, from ideation and development to launch and post-launch activities.
    • Drive go-to-market strategies and ensure timely delivery of marketing assets and collateral.
    • Ensure close execution and collaboration between product and marketing teams both for new product introductions in addition to the annual planning & marketing execution process.

      Marketing Plan Execution

      • Oversee digital marketing strategies including SEO, SEM, marketing campaigns, and content marketing.
      • Develop & leverage digital tools and platforms to enhance marketing efforts including eCommerce, EDI, punch-outs, and overall continue our Digital journey to reap maximum return from marketing investments and assets,.
      • Oversee the planning and execution of product launches (including new product project priorities), ensuring alignment with marketing, sales, and product development teams.
      • Collaborate with the Corporate brand, communications, and social media team to ensure the delivery to timely content for business initiatives.
      • Own & lead all external agency engagement & interaction.

        Team Leadership and Development:

        • Build, mentor, and lead a high-performing global product management & marketing team (>60 associates and a major growth focus area).
        • Foster a collaborative and inclusive team culture that encourages innovation and continuous improvement.
        • Provide guidance and support to team members, promoting professional growth and development.

          Cross-Functional Collaboration:

          • Collaborate with product management, sales, brand and communications, and customer success teams to align on product goals and strategies.
          • As leader of marketing and product management teams serveas a key liaison between the product management & marketing team and other departments to ensure cohesive and integrated marketing efforts.
          • Advocate for customer needs and insights within the organization.

            Performance Measurement and Reporting:

            • Establish and track key performance indicators (KPIs) to measure the effectiveness of product management & marketing initiatives.
            • Provide regular reports and insights to senior leadership on product performance, market trends, and competitive landscape.
            • Utilize data-driven insights to optimize marketing strategies and drive continuous improvement.

              Basic Qualifications

            • Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
          • 15+ years of experience in Product Marketing, preferably within a scientific industry.
        • Product Management experience including BU leadership or prior GM exposure.
      • Proven track record of success in leadership roles.
    • Hybrid remote role in Shelton, CT (preferred) or Boston, MA.

      Preferred Characteristics

    • Strong understanding of market research, customer segmentation, and competitive analysis.
  • Excellent strategic thinking and analytical skills, with the ability to translate insights into actionable plans.
Exceptional communication and presentation skills, with the ability to influence and inspire stakeholders at all levels.Digital experience and exposure in addition to metric focused lead-tracking mindset.Demonstrated ability to lead and develop high-performing teams.Demonstrated ability to operate as both a hand-on and strategic leader to drive business growth.

The annual compensation range for this full-time position is $200,000 to $300,000. The final base pay offered to the successful candidate will be determined by factors including internal equity, work location, as well as individual qualifications, such as job-related skills, experience, and relevant education or training.