Category Marketing Lead

1 month ago

Grand Rapids, United States Meijer Full time

As a family company, we serve people and communities. When you work at Meijer, you’re provided with career and community opportunities centered around leadership, personal growth and development. Consider joining our family – take care of your career and your community

Meijer Rewards

Weekly pay

Scheduling flexibility

Paid parental leave

Paid education assistance

Team member discount

Development programs for advancement and career growth

Please review the job profile below and apply today

The Performance Marketing Lead has direct responsibility over a segment of business and is accountable to develop, execute and optimize holistic, integrated marketing campaigns across digital and in store channels using platforms that drive specific business objectives and vendor revenue.

*Hybrid Schedule offered: Monday-Wednesday in-office, Thursday-Friday flexible/remote days.*

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What You'll be Doing:

Own the revenue targets for the specific business and is held accountable to driving vendor revenue and category business results, while also contributing to overall business growth goals.Accurately and effectively manage the specific category account revenue pipeline in order to prioritize business opportunities and resources. Collaborate with data & analytics partners to measure the impact of Performance Marketing solutions on the business and specific brands. Work cross-functionally on the e-commerce search ecosystem from platform and fundamentals to data, insights and reporting.Work with media planning systems and tools such as: Adobe, Google, Criteo, Dunn Humby, Spark, Catalina or a similar ad serving/data analytics platform as well as potential 3rd party advertising platforms.Create and deliver consultative presentations using industry knowledge, market trends, and expertise in Meijer Media Performance Marketing solutions. Act as the key contact for annual planning for specific accounts to program level strategies.Forecast and secure media placements where needed, building the media recommendations and insights based on media campaign performance.Responsible for category specific campaign set-up and analysis: execution, testing, delivery, QA, reporting, and analysis.Authorship and inputs for vendor brand campaign proposals as it relates to search marketing, digital on site, social, programmatic off-site, or in store marketing activities.Present strategic recommendations based on the business and vendor brand key objectives to buyers and vendors, through compelling and effective guidance on specific media tactics and creative inputs.

What You Bring with You (Qualifications):

Minimum Bachelor’s degree.1 Year of previous merchandising and/or retail experience preferred.Marketing/Sales/Analytics majors preferred.Has strong initiative to drive business results.Has exceptional attention to detail, organizational and analytical skills.Utilize strong communication skills with the ability to articulate complex concepts fluidly and cross functionally.Requires the need to understand upper funnel [brand messaging, calls to action] and lower funnel [direct response, conversion] campaign tactics.Strong written and verbal communication skills, presentation skills along with cross company and partner collaboration skills. Ability to be clear, concise, and effective in communication.Requires the ability to advise partners on best practices and areas of opportunity.Strong interest in advertising data/tech, MarTech, paired with existing strong analytical, quantitative skills and problem-solving skills.Resourceful in maneuvering through a large company while working in a nimble and fast paced environment – ability to adapt and thrive in any business situation.Understand and thrive in a fast-paced media environment.Work effectively and achieve results across internal functional areas and external parties in ambiguous situations.

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