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Director, Global Influencer And Creator Marketing

1 month ago

New York, United States Coach Full time
  • Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.
  • This leader will build and nurture a growing constellation of brand ambassadors and drive impactful initiatives that drive brand love and cultural relevance and build Gen Z community, engagement and purchase intent.
  • This role reports to the SVP, Global Marketing, Creative & Sustainability and will collaborate closely with cross-functional partners across Marketing, PR & Celebrity Relations, Social, Creative, Special Events, Visual Merchandising, Design, Legal, Merchandising, and Business Unit teams.
  • Develop and drive global influencer and creator marketing strategies that support brand initiatives with a focus on brand building, storytelling, cultural relevance and new Gen Z/ younger Millennial consumer engagement
  • Partner with VIP/Celebrity team to develop and implement a global and locally relevant talent constellation strategy inclusive of celebrity, ambassadors, influencers and creators to increase visibility, desirability and positive momentum for the brand
  • Identify innovative new influencer and creator partnerships and initiatives that support and amplify broader marketing campaigns as well as experiential activations (e.g., pop up events)
  • 10+ years of relevant experience in developing and delivering global influencer marketing strategies in a dynamic, fast-paced environment
  • Proven track record of managing successful digital campaigns across social platforms (Instagram, TikTok, YouTube, Twitter)