Manager, Brand Experience

2 weeks ago

Atlanta, United States Sonic Full time
The Manager, Brand Experience will report to the Director, Brand Experience and will be instrumental in enabling the brand experience strategy across end-to-end consumer journey and strategic marketing activities. This role will work closely with the Director, Brand Experience to develop the marketing annual strategic and tactical plan. The Manager, Brand Experience will facilitate identification of business objectives and prioritization and manage programs. The role will also manage the process to ensure execution of brand plans to deliver against topline goals. This person will work cross functionally across the marketing and Commercial Group organizations to bring the annual marketing plans to life, managing meeting cadences, calendar documents, and briefing routines to ensure the plans stay on track.


 

RESPONSIBILITIES
  • Collaborates with Director, Brand Experience and VP, Brand Experience to develop annual marketing plans
  • Works cross-functionally to manage process to ensure the execution of the marketing calendar throughout the year
  • Develop and launch national promotions to drive overall brand value

EDUCATION AND EXPERIENCE QUALIFICATIONS
  • Minimum 4-year degree in Business Administration, Marketing, Statistics, Social Science, etc.
  • 4+ years of experience in Strategy, Marketing, Research, Data Analytics, Consulting, or related field.

REQUIRED KNOWLEDGE, SKILLS or ABILITIES
  • Strategically-minded marketer with strong business acumen
  • Data-driven thinking with innate curiosity and grown mindset
  • Experience and desire to understand the brand DNA, including but not limited to market size, competitive positioning, target consumer segments
  • Understanding of how to take products or programs through a commercialization process
  • Strong written and verbal communication skills, including Power Point
  • Self-starter and entrepreneurial leader who performs in a lean, fast-paced environment
  • Ability to work cross-functionally to drive to a smart business solution
  • Ability to product manage and deliver on deadlines


 

At SONIC, we encourage and attract wildly creative people. Bold, unique personalities whose passion for what they do shows in the food, the experience and the culture of our brand. Sound like you? Join us as we deliver delightful and delicious moments to our guests

Inspire Brands is a multi-brand restaurant company whose portfolio includes nearly 32,000 Arbyâs, Baskin-Robbins, Buffalo Wild Wings, Dunkinâ, Jimmy Johnâs, and SONIC Drive-In restaurants worldwide.

Weâre made up of some of the worldâs most iconic restaurant brands, but weâre much more than just a restaurant company. Weâre a team of hundreds of thousands who individually and collectively are changing the way people eat, drink and gather around the table. We know that food is much more than a stapleâitâs an experience. At Inspire, thatâs our purpose: to ignite and nourish flavorful experiences.

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