Brand Channels Manager
3 weeks ago
Essential Functions
- Digital Channels
- Digital Content:
- Collaborate with creative, public relations, social media, local marketing, Customer
- Steward delivery innovation projects through state-gate process.
- Provide planning and budgetary management for areas of responsibility.
- Build effective working relationships with franchisees and vendors to translate franchisees' needs into action.
Job Summary
The Brand Channel Manager provides expertise to drive off premise, demand generation and digital marketing efforts to achieve the brand's business objectives. This position collaborates with cross functional teams to ensure a consistent execution across digital marketing platforms and assess business and technology needs for CRM/Loyalty program implementation. He/She/They manages the implementation of off premise initiatives including first and third-party order & delivery and digital marketing programs, and analyzes their effectiveness. This position also provides key insights to build and maintain additional revenue growth opportunities through digital channels. The position reports to the Brand Marketing Director and contributes to the development and dissemination of off-premise strategy to the brand team and cross-functional teams.
Education
- Bachelor's Degree, Business Administration with an emphasis on marketing or project management (Preferred)
Work Experience
- 5+ years of any combination of experience and/or education in marketing, marketing technology, demand generation, business administration, e-commerce, off premise sales or related field (Required)
Skills & Abilities
- Strong project management skills with ability to drive projects and/or campaigns forward to completion while remaining highly organized and detail-oriented
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