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Employee Communications Lead, North America
4 months ago
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
Responsible for supporting the Head of Employee Communications and Regional CEO, NA in developing and delivering a region-specific employee communication strategy that informs, engages and inspires our NA Commercial population in support of our Company's purpose, our Next Great Chapter: Accelerate plan & the North America business strategy. Provides specific communication support to the Regional CEO on day-to-day communication needs.
Essential Duties & Responsibilities
* Own holistic communication strategy and editorial calendar across NA and NA Commercial, closely connecting with business partners on function-specific content.
* Own the strategy, content and delivery of NA Commercial-specific employee-facing events (NA Town Halls led by Regional CEO, roundtables for Regional CEO, leadership summits) in close partnership with the Head of People North America and the Regional CEO
* Develop and execute communication strategies to support NA Regional CEO in engaging employees through Workplace and employees and potential employees through LinkedIn.
* Support reactive and risk management communications in partnership with Corporate Communications and Head of People North America, as needed.
* Support key all-NA Global Corporate Communications initiatives and their rollout to NA and NA Commercial
* Partner with Executive Communications Lead on any CEO and Regional CEO, NA trips in the region, as needed.
* Execute NA Commercial regional employer branding strategy.
* Manage core protocols and principles that support efficient and streamlined communication workflow and content sharing.
* Oversee meaningful and actionable KPIs and metrics to demonstrate impact.
* Work in close partnership with the NA Head of P&D Business Partnerships to advise and strategize on communications related to the people approach for the region.
* Partner with NA Retail Ops & Retail Development Ops to cascade communications through field-specific channels, as needed.
* Have a pulse on the organization, understanding how employees are thinking and feeling.
* Serve as trusted advisor and strategist to cross-functional partners on communication programming to maximize engagement and cut-through.
* Includes writing and editing executive messages / briefing documents, employee communications, organizational announcements, executive PowerPoint presentations, talking points, and more.
* Collaborates with Corporate Communications to prepare Regional CEO and team for local media engagement.
Experience, Skills & Knowledge
* Stellar writing and editing skills - able to craft clear and compelling messages for different audiences and channels, such as executive messages, briefing documents, employee communications, organizational announcements, PowerPoint presentations, and talking points.
* A high level of flexibility and interpersonal skills - able to adapt to changing priorities and demands, collaborate effectively with cross-functional teams, and build trust and rapport with stakeholders.
* Natural curiosity and strong storytelling skills - able to research and identify relevant and engaging stories that showcase the organization's vision, values, and achievements, and communicate them in a creative and impactful way.
* Problem-solving and analytical skills - able to think strategically and creatively, and execute plans with attention to detail and quality, while meeting tight deadlines and budget constraints.
* Proactive and initiative-taking attitude - able to anticipate and address communication needs and challenges, and propose and implement solutions.
* Knowledge of communication strategies and best practices - able to develop and implement effective communication plans that align with the organization's goals and objectives, and measure and evaluate their outcomes.
