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Marketing Operations Manager

1 month ago

Austin, United States SourceDay Full time

About SourceDay
SourceDay is a direct materials procurement platform focused on de-risking Purchase Order Lifecycle Management. Powered by patent-pending AI and Machine Learning, SourceDay delivers enhanced visibility, predictability, management, and accuracy to manufacturing and distribution companies. SourceDay integrates with any ERP system has processed more than $59B in spend through our platform, transforming costly, manual, and often error-prone tasks into precision workflows.

What Success Looks Like
We are seeking a Marketing Operations Manager to help us build, measure, optimize, and scale our go to market programs to drive growth. In this role, you’ll be responsible for measuring and evaluating marketing and sales development performance, supporting demand generation and integrated marketing campaigns, informing strategic planning and budgeting, and enhancing overall marketing and sales development processes, technology, and workflows. The Marketing Operations Manager reports to the Sr. Director of Revenue Operations.
Responsibilities include:

  • Process Management; identify, design, and document scalable processes that enable the marketing and sales development teams to be more effective in their daily work and drive alignment within the department.
  • Goal Setting; develop measurement plans which contain benchmarks and goals for at the annual, quarterly, and individual program or campaign level.
  • Performance Measurement; monitor performance, develop insights, make recommendations and implement optimizations across pipeline, content, channels, and campaigns. Iterate on a continual basis.
  • Campaign Management; serve as the project manager for integrated campaigns from inception through execution and measurement.
  • Infrastructure; own, maintain and improve our marketing and sales development tech stack. Work with Revenue Operations to manage the health of our database lead management process.
  • Segmentation; manage list segmentation and scoring to deliver more targeted and relevant messaging to improve engagement and ultimately conversion of prospects.
  • Lead Management; support marketing and sales development goals by maintaining our lead management process, including lead lifecycle and lead scoring.
  • Data Management; work closely with Revenue Operations to ensure data is syncing seamlessly between all relevant systems for accurate and up-to-date attribution, lead management, and reporting.
What you bring to the table:
  • Bachelor’s Degree in a related field.
  • 3-5 years of B2B SaaS marketing operations experience.
  • Minimum of 3 years of admin experience in Marketo required along with 2 years of operations experience with Salesforce; plus strong experience with additional solutions such as Outreach, On24, Wordpress, and Google suite (GA4, Tag Manager, etc.). Prior demand generation experience is helpful.
  • Strong analytical skills, able to draw relevant insights and intelligence from marketing and sales development performance data.
  • Ability to understand, assess, and implement lead scoring, lead nurturing, segmentation, personalization, and other lead/customer management practices.
  • A good understanding of database structure.
  • Demonstrated proficiency in data hygiene, analytics, and attribution.
  • Excellent communication skills and the ability to work effectively across various departments.
  • Comfort in a fast-paced, ever-evolving startup environment and the ability to manage multiple priorities simultaneously while maintaining quality metrics.
  • Proactive mindset, the ability to anticipate and address issues before they become disruptions. 
  • Attention to detail and follow-thru.
  • Demonstrated experience owning and running the governance of a large marketing automation platform.
  • Ability to manage multiple projects at the same time in a fast-paced environment.
  • Working knowledge of GDPR regulations.