Director, Shopping

3 weeks ago


Chicago, United States Zimmerman Advertising Full time
  • Overview: The Director, Shopping & Paid Search is responsible for leading a portfolio of Paid Search (all Google Ads campaign types) Accounts towards stated client and company objectives and is responsible for the growth, management, retention, and satisfaction of these Accounts.
  • The Director, Shopping & Paid Search will be accountable to partner with client stakeholders across multiple search disciplines.
  • The Director, Shopping & Paid Search will be accountable for maintaining accurate program forecasts and hitting stated revenue and sales goals.
  • Proven account management and team leadership experience is essential, along with deep experience in online marketing and digital media.
  • The Director, Shopping & Paid Search will be responsible for the development of junior staff and, at times, the management of external vendors.
  • to benchmark tor forecast trends · Provide best practices and on-going evolutions in the SEM/SEO space to team members and Media Planners to ensure training is continuous Requirements: · Bachelor’s degree in business, marketing, or advertising preferred · 6+ years of hands-on Paid Search experience, preferably within an Ad Agency · Experience with Google Ads, GDN, Google Analytics, Bing Ads, Google Tag Manager, as well as Shopping and YouTube.
  • Deep knowledge of Paid Search best practices and technical savviness including advanced knowledge of SQL, and strong Microsoft Excel skills; pivot table, VLOOKUPs, and chart building · Knowledge of feed-based ad units like PMax and Smart Shipping, as well as feed management and optimization.
  • is ideal · Understanding of scientific method and testing, along with analytics knowledge (statistical significance, confidence intervals, etc.)

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