Portfolio Innovation Lead, Digital Peer-to-Peer Engagement

Found in: beBee S US - 2 weeks ago

Field Based, United States UCB Full time

 

Make your mark for patients


We are looking for a Portfolio Innovation Lead, Digital Peer-to-Peer Engagement to join us in our Portfolio Innovation team

 

About the role
The Portfolio Innovation Lead, Digital Peer-to-Peer Engagement is a field based, non-sales role that is responsible for enabling and expanding UCBâs capabilities within the ever-evolving digital landscape of Peer-to-Peer engagement and orchestrating its intersection with UCBâs overarching Omni-Channel strategy. This unique and highly specialized role is responsible for building Immunology specific content and serves as a catalyst for the identification, onboarding, development, and deployment of UCB Immunologyâs National/Regional Key Opinion and Digital Opinion Leaders.

 

Whoâll youâll work with
This leadership role in Innovation will work in concert with the UCB Immunology brand teams, market access teams, medical teams and global digital transformation teams to identify, align and execute on innovative peer to peer content and innovative solutions/tools deliver it across the most meaningful and relevant channels. Success in this role elevates the UCB Immunology brand and ultimately enables Health Care Professionals and Health Systems to provide unsurpassed value to the Immunology patients we serve. 

 

This individual will assist in building UCB Immunologyâs leadership position through demonstrated excellence in cross-core collaboration, proactive healthcare industry surveillance and reporting, and an entrepreneurial spirt to source, prioritize and pilot innovative solutions in alignment with UCB strategy. This role will be integral to brand planning, responsible for the appropriation of resources in support of Immunology Innovation initiatives, and accountable for measuring the impact of these initiatives across the UCB Immunology Portfolio.  

 

What youâll do

  • Support UCBâs Digital Transformation strategy through a highly collaborative, cross-functional approach in identifying, prioritizing, contracting, piloting, and measuring the impact of enabling peer to peer technologies
  • Collaborate to innovate and evolve the current UCB Immunology (Rheumatology and Dermatology) Key Opinion Leader (KOL) and Digital Opinion Leader (DOL) Peer to Peer programming to establish more interactive, meaningful, and efficient ways to expand reach through our thought leadership programs
  • Develop and lead an annual UCB Innovation KOL/DOL strategy adjacent to the Medical KOL strategy in order to optimize reach and impact at the HCP and Health System level   
  • Cultivate and deepen relationships with Innovationâs KOLs and DOLs in order to develop and execute against the brand teamsâ Critical Success Factors (CSFs). 
  • Coordinate all Innovation KOL/DOL meetings and HCP activities at Immunology conferences and work closely with cross-functional teams to maximize impact and ROI for these events
  • Effectively train and develop members of the speaker bureau when needed to ensure effective and compliant communication of key educational content
  • Budget, plan, and execute strategic plans for medical congress and advisory board meetings with internal teams and supporting vendors to optimize corporate sponsorship and engagement opportunities. 
  • Evolve unbranded content pathways to orchestrate with Omni-Channel strategy
  • Ensure Peer-to Peer engagement platforms have established interoperability with Next-Best-Action and Omni-Channel decisioning engines 
  • Lead Strategic partnerships between UCB Portfolio Innovation Team and external solution providers to enable UCB brand elevation and UCB branded product differentiation in the Immunology market place 
  • Proactively seek out and report on Immunology Healthcare related trends and the competitive landscape in Immunology, turning these insights into actionable intelligence 
  • Facilitate all content development (internally and externally facing) through UCBâs Medical, Legal, Compliance and Regulatory processes as required

 

Interested? For this role weâre looking for the following education, experience and skills

  • Undergraduate degree required, MBA preferred
  • 5+ yearsâ experience in Immunology related sales and digital marketing, KOL and DOL development and/or other directly related roles (Rheumatology and Dermatology strongly preferred)
  • Proven excellence in building Proof of Value/Concept initiatives and measuring impact/value
  • 3+ yearsâ experience in RFP process, contract negotiations, managing agency and solution partners, and holding these relationships accountable
  • Proven ability to source new and enabling technologies
  • Experience working successfully across commercial and medical functions to achieve organizational goals
  • Prior launch and launch planning experience preferred

 

Internal applicants should be in their current job for at least 12 months, must meet performance standards and are not on formal corrective/disciplinary process (PIP), warning, final warning, or compliance warning letters within the last 12 months. Please inform your Manager or your Talent Partner before applying to any internal job opportunities. 

As an Equal Opportunity Employer, we are open to all talent, and adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class. 
 
Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on US-Reasonable_Accommodation@ucb.com for application to US based roles. Please note should your enquiry not relate to adjustments; we will not be able to support you through this channel.

Requisition ID:â¯87106â¯Â 

Recruiter:â¯Rachel Kielbâ¯Â 

Hiring Manager:â¯Eric Jason McCulleyâ¯Â 

Talent Partner:â¯Samuel Joseph Corvah

Job Level: MM II 

Please consult HRAnswers for more information on job levels.

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