PPC & Paid Social Manager
3 months ago
Key Responsibilities:
- Strategy Development: Develop and execute comprehensive Paid Media strategies aligned with overall marketing goals, considering target audience, competitive landscape, and industry trends.
- Campaign Management: Oversee end-to-end management of Paid Media campaigns, including keyword research, ad creation, copywriting, bid management, and A/B testing to optimize performance.
- Budget Management: Manage and optimize budgets effectively, ensuring efficient allocation of resources to achieve maximum ROI.
- Analytics and Reporting: Utilize analytics tools to monitor campaign performance KPIâs, generate insightful reports, and make data-driven recommendations for continuous improvement.
- Ad Platform Expertise: Stay abreast of updates and changes in PPC platforms (Google Ads, Bing Ads, Meta, Tiktok,, etc.) and implement best practices to stay ahead in the competitive landscape.
- Collaboration: Collaborate with cross-functional teams, including SEO, content, and design, to ensure integrated and cohesive digital marketing strategies.
- Testing and Experimentation: Implement and manage A/B testing and experimentation to identify opportunities for improvement and innovation.
- Must know how to accurately set up tracking through pixels and API integration
Qualifications:
- Minimum of 4+ years of hands-on experience in managing PPC & Paid Social campaigns, with a successful track record of optimizing campaigns, driving conversions, and achieving business goals.
- Must have experience running paid ads for e-commerce platforms.
- Must have experience managing and optimizing large PPC budgets.
- Strong analytical and data interpretation skills, with proficiency in Google Analytics, AdWords, and other relevant tools.
- A creative and innovative mindset with a knack for staying ahead of industry trends.
- Excellent communication skills, with the ability to convey complex PPC strategies and results to diverse stakeholders.
- Relevant certifications in PPC and digital marketing are a plus.Â
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