Demand Generation Leader
4 weeks ago
*Preferred location in New York, New York, but open to candidates in the Northeast region who can travel to New York occasionally*
Trust in Soda is partnered with an exciting EdTech startup looking for a Demand Generation Leader If you're a highly ambitious marketing leader who is passionate about driving client engagement and market success, this would be a great fit.
What you'll do:
- Devise and deliver the strategy around attracting quality top of funnel leads to drive home higher ACV
- Collaborate with cross-functional teams in the wider revenue org, including Sales, CS, and Marketing
- Use data-driven insights to optimize campaigns, leveraging your astute market knowledge of the opportunities in the Higher Education space
- Provide leadership and direction to the overall marketing team
- Implement strategies that resonate with diverse, global markets
- Drive and own outcomes around increasing marketing-contributed pipeline, converting MQLs, and decreasing sales cycle velocity
What you'll bring:
- Experience working in a startup environment with fast iteration and feedback loops, where innovation and creativity are key
- Evidence of demand generation strategies that you've designed and delivered for organizations
- Demonstrated values of high accountability, resilience, and innovation
- Knowledge of higher education market, as well as global marketing experience
- Desire to be part of a business that has a product focused on positive social impact
- Ability to occasionally travel to events in North America
What we offer:
- Generous time off and holiday breaks
- Professional development and coaching access
- Benefits such as healthcare coverage, 401k, and other health-centric perks
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