Demand Generation Lead
2 months ago
**About Rippling**
Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.
Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.
Based in San Francisco, CA, Rippling has raised $1.2B from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.
**About the role**
Scaling to $1B ARR and beyond means we need to build a demand generation engine that drives growth across product lines, buyer segments and personas for both prospects and customers. That’s where you come in.
As our Demand Generation Lead, you’ll be the connective tissue between brand marketing and performance marketing, creating and optimizing full funnel campaigns to hit ambitious pipeline targets. You look at the whole picture from brand awareness through revenue and develop campaign plans to inflect KPIs throughout the funnel.
This role is highly cross-functional. You’ll partner closely with our brand, content, performance marketing, analytics, marketing operations, and sales to help Rippling win.
The demand generation team sits within the growth marketing org, which has been a key driver in Rippling’s trajectory. Mamoon Hamid, a partner at Kleiner Perkins, recently said that “Rippling’s growth is in the 1% of the 1%. At their scale, they are one of the fastest growing companies in the world.” As a senior marketing manager, you’ll mature our growth engine while pushing the boundaries in B2B marketing.
Success in role means diving in and landing quick wins, then identifying big bets to accelerate revenue generation.
**What you will do**
- Establish the frameworks and capabilities for evergreen / programmatic campaigns and spearhead strategic, time-bound campaigns. As part of this, you’ll build the nurture program for your product segment.
- Collaborate with content, brand, product marketing, and performance marketing teams to develop, execute, and optimize integrated campaigns.
- You’ll analyze your campaign performance and deeply understand how different programs impact funnel performance to accelerate growth. This includes shifting budgets to areas with higher returns and optimizing via testing and learning.
**What you will need**
- 6+ years of experience and a proven track record of driving demand generation and pipeline growth in a B2B/SaaS hyper-growth technology environment.
- Deep marketing channel expertise spanning paid ads, direct mail, webinars, field events, etc. and how to use these to drive leads and pipeline.
- End-to-end ownership. You execute flawlessly (directly & via others) and take your projects across the finish line. You own mistakes and learn from them.
- You naturally communicate clearly, because you think clearly. You know how to modulate your communications, whether talking to an IC on your team or an executive.
- Collaboration; you have a track record of delivering outsized results by partnering with others cross-functionally.
- Strong analytical skills to uncover insights that you incorporate into your roadmap.
- Agility and speed. You’ll constantly try new ideas in this role. When things don’t work, you pivot; when they do, you move fast to scale them. You thrive in a fast-paced, dynamic environment with shifting priorities and tight deadlines.
**Additional Information**
Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a 40 mile radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.
This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location.
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