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Marketing Operations Specialist
5 days ago
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CRM Coordinator
3 months ago
- Ensure the integrity of the CRM database by overseeing necessary data hygiene and maintenance of the systemÂ
- Research, design, develop, launch, and implement enhancements to the system as required to stay out front on industry standards and improve sales process efficiencyÂ
- Investigate and resolve data and reporting inconsistencies in CRM and manage issue tracking, removing obstacles to salesÂ
- Maintain all aspects of CRM user management including user onboarding, offboarding, roles, profiles, permissions, and groupsÂ
- Create and manage platform workflows to ensure maximum productivity and accountabilityÂ
- Train and provide support to all CRM users across the organization and bolster user adoption through continuous trainingÂ
- Be proactive in identifying potential analytical projects to increase business intelligenceÂ
- Assist sales and marketing teams with new CRM integrationsÂ
- Support the development of a data-backed go-to-market strategy for priority sales categories Â
- Create reports within the CRM system that support sales strategies and campaigns, and effectively educate stakeholders to measure progress Â
- Provide real-time reports on campaign progress and salesperson performance metrics Â
- Develop reports and dashboards that visualize data for sales, finance, and executive teamsÂ
- Create and update dashboards and saved views for sales reps and managers Â
- Lead regular reporting to executives including sales pipeline insights, year-to-date revenue breakdown, forecasting, and other data-driven insights Â
- Manage and execute ad-hoc analytics projects from start to finish Â
- Collaborate with a variety of decision-makers on prioritiesÂ
- Support annual rate card analysis Â
- Manage inventory updates and importsÂ
- Work with ticket sales, and partnerships departments on how best to leverage CRM to execute strategic vision and goalsÂ
- Develop short/medium/long-term initiatives for the growth and expansion of CRM with internal stakeholders and external vendorsÂ
- Collaborate with the Marketing team on lead generation initiatives, as well as the management and optimization of the customer lifecycle â including prospecting, nurturing, conversion, and up-sell strategiesÂ
- Structure of complex retention, re-engagement campaigns, and data/audience segmentation, which will be shared with other channelsÂ
- Structure of complex retention, re-engagement campaigns, and data/audience segmentation, which will be shared with other channelsÂ
- Leverage data segmentation, consumer profiles, and customer engagement scoring all with a goal of communicating more effectively with fans while driving new revenues via ticket sales (including stadium events), sponsorship inventory, and more strategic marketingÂ
- Manage the day-to-day relationships with external CRM vendorÂ
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