Product Marketing Manager

4 weeks ago

Salt Lake City, United States AAPC Full time

This is a remote position

Our growing, creatively minded and analytically driven Business-to-Business Marketing (B2B) Team is looking for a talented Product Marketing Manager of Higher Education who has a passion for higher education, is people-oriented, and solid communication and organization skills. This position requires previous experience working for a university, community college, or higher education institution in a marketing role that can bring their knowledge and expertise in this field to our team. The ideal candidate will have an understanding of what influences the changes in curriculum, how to attract students and drive demand for enrollment. This individual will be integral in our advancement and growth of licensing our medical and coding curriculum, bootcamps, and other resources and will help our team through B2B and B2B2C marketing efforts to reach students and schools.

Responsibilities:

  • Oversee the partnership implementation and student enrollment for all medical billing & coding bootcamps.
  • Manage the creation of B2B and B2B2C of digital marketing efforts (including custom landing pages, brochures, digital ads, welcome packets and any other marketing material)
  • Manage the delivery of all marketing pieces to partners and overseeing that we hit enrollment targets for each partner.
  • Provide valuable insight into the higher education space and influence product, sales, and marketing teams so we can better penetrate this market.
  • Understands the needs, key drivers, and success metrics from the partner, as well as the importance of driving customer value through connecting each of these customer groups.
  • Conduct client and student surveys to gain a better understanding of our bootcamp offerings and how we can improve this new service.
  • Work with AAPC’s Job Services department to connect students with resources for career opportunities.
  • Work closely with the sales team and key stakeholders to identify challenges facing current partners and opportunities for new partnerships.
  • Drive pipeline growth for our curriculum and bootcamp products through digital and social campaigns.
  • Regularly present industry updates in the higher education space to that the team is up to date on changes and trends.

Qualifications:

  • Strong communication, writing and editing skills.
  • A talent to thrive in a fast-paced environment and easily adapt to change.
  • Proven ability to build and maintain positive relationships.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
  • Solid knowledge of business marketing strategies and communication.
  • Inventive self-starter and multi-tasker; eager to learn and grow, and bring a positive, can-do attitude to the team.

Desired Education/Experience:

  • Bachelor's degree, or equivalent experience
  • Minimum 3 years' experience in the higher education space
  • Minimum 3 years’ experience in marketing
  • Understanding of what influences the changes in curriculum, what attracts students, and what drives enrollment.
  • Knowledge of the revenue cycle or healthcare field a plus

What We Offer

  • Compensation commensurate with experience
  • Comprehensive benefits package including medical, dental and vision insurance
  • Health Savings Account
  • Generous PTO and Holiday Pay
  • 401(k) retirement plan
  • Remote work-from-home

Company Overview:

AAPC (www.aapc.com) is the nation’s fast growing (and now largest) training, certification, and solutions association in healthcare supporting more than 200,000 members across health systems, hospitals, facilities, payers, and practices. Traditionally focusing on the needs of individual member needs, AAPC has recently expanded its enterprise growth efforts to meet the increasing demands of healthcare organizations, educational institutions and licensed instructors.

Attributes:

  • PASSIONATE | Self-starts and stays highly motivated to achieve aggressive goals. Shares contagious energy and enthusiasm liberally. Maintains an insatiable appetite for progress and excellence
  • HUMBLE | Learns, adapts, and improves relentlessly. Seeks feedback without insecurity and implements coaching. Recognizes others' contributions gratefully. Approaches work and relationships with an abundance mentality
  • TRUSTWORTHY| Integrity-centered, honest, truthful, and transparent in all aspects of work. Keeps commitments to external and internal parties. Holds self strictly accountable
  • RESPECTFUL | Appreciates the benefits of diversity and never discriminates. Remains open to new ideas. Places customers' and team members' interests ahead of own interests
  • SCRAPPY | Rolls up sleeves and does real work. Sees opportunity and pursues full potential. Works quickly, intelligently, and flexibly. Entrepreneurial, dreams big and finds ways to accomplish the impossible

AAPC is an Equal Opportunity Employer. This company does not and will not discriminate in employment and personnel practices on the basis of race, sex, age, disability, religion, national origin or any other basis prohibited by applicable law. Hiring, transferring and promotion practices are performed without regard to the above listed items.

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