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Sr. Acquisition Manager
2 months ago
The Opportunity
Pura, based in Pleasant Grove, UT, has been revolutionizing the fragrance and IOT (internet of things) connected experience in homes and cars for the past six years. We obsess over providing world-class product experiences for our customers, partners, and vendors. We're looking for applicants who are committed to driving a high growth business and looking for every opportunity to scale. We pride ourselves on maintaining a team-based culture of quality, innovation, and frequent growth and development
We are currently hiring for Acquisition Manager - Google Paid Search to develop, implement, and manage Google Paid Search campaigns to drive customer acquisition for Pura.
What you’ll own:
- Develop, implement, and manage Google Paid Search campaigns to drive customer acquisition for Pura
- Own day-to-day strategy & tactical management of Google App & Display (Discovery, GDA, pMAX) campaigns, including bid, budget, creative, and campaign optimizations
- Conduct keyword research and analysis to identify new opportunities and optimize existing campaigns.
- Aggressively pursue opportunities that maximize the growth of your channels while minimizing CAC
- Monitor and analyze campaign performance, making data-driven decisions to improve ROI and achieve KPIs.
- Provide accurate monthly/quarterly forecasts and regular pacing updates
- Collaborate with the creative and content teams to develop compelling ad copy and creative assets.
- Stay up-to-date with industry trends and best practices to ensure campaigns are cutting-edge and effective.
- Utilize Google Analytics and other tools to provide detailed performance reports and insights.
- Manage budgets, forecasting, and pacing to ensure efficient allocation of resources.
- Continuously test and iterate on strategies to enhance campaign performance and drive growth..
Experience you’ll need:
- 5+ years of experience in managing Google Paid Search campaigns, specifically for DTC brands or B2C ecommerce brands space at a brand or agency.
- Proven track record of driving successful performance marketing campaigns with measurable results.
- Proficiency in Google Ads, Google Analytics, and other relevant tools and platforms.
- Strong analytical skills with the ability to interpret data and provide actionable insights. Understanding of digital marketing funnels, channels and KPIs like CTR, CVR, CPM, CPA, CAC and LTV
- Excellent communication and collaboration skills.
- Ability to work independently and manage multiple projects simultaneously.
- Detail-oriented with strong organizational skills.
- An owner’s mindset - you don’t shy away from the hard stuff, and dig in to the gritty details to get to the bottom of problems
- Experience with other digital marketing channels such as social media advertising, display advertising, and email marketing.
- Knowledge of SEO best practices and their impact on paid search campaigns.
- Familiarity with A/B testing and conversion rate optimization.
- Google Ads certification and Google Analytics
- Familiarity with SEO practices and integration of organic and paid digital strategies
- Past experience with Criteo, Citrus Ads, Amazon Ads, Pacvue or Skai is a bonus but not required.
Pura’s Story
Pura—a company that married smart-home technology and fragrance diffusers, all controlled by the Pura app. At Pura, our mission is to create a luxury fragrance experience in each home and car that can change moods and brighten days. We are partnering with the leading premium fragrance brands, celebrities, and lifestyle brands in the industry to bring customers’ favorite scents to their spaces with the touch of a button. And that’s just the beginning.
Check out our Founder’s story on our website, and explore the latest amazing fragrance launches on Instagram @pura.
Pura started in 2014 and raised a seed round of 4.4M in February of 2020. Pura thrives on hiring or creating the best talent, known as a young and hungry brand that is rapidly becoming a household name around the world.
Join the Pura Team
