Marketing Strategist
4 weeks ago
Market Research and Strategy Development:
Identify, develop, and evaluate marketing strategy, based on knowledge of established objectives, market characteristics, and product offerings. Initiate market research and analyze their findings. Understand the competition and research, evaluate, and recommend opportunities for market expansion. Act as the expert on Flagstar's current and potential customer base, understanding their demographics and buying patterns. Identify growth opportunities including niche market needs projecting the potential business unit revenue and expense of each opportunity. 25% of time:
BU Partnership:
Provide strategy and oversee marketing services to business unit, including individual project requests and management of deliverables related to:
information, collateral, reporting, CRM Marketing automation platform, internal event hosting/design, sales rankings, research, presentations, customer satisfaction, and other projects. Work with business leaders and other marketing disciplines to prioritize, track, and execute solutions based on business unit's objectives that provide return on investment, including implementation, timing, and overall strategic fit. 25% of time:
Budget and Plan Execution:
Establish, within existing marketing budget, an annual tactical marketing plan that achieves business unit and brand objectives. Formulate, direct, and coordinate marketing team's activities, such as efforts and capabilities involving advertising, collateral/content, direct mail, social media and web acquisition, recruiting, onboarding, coaching, platforms/systems, in alignment with the annual plan, and in cooperation with agency partners. 15% of time:
Leadership:
recruit and develop talent including performance evaluation, goal setting/achievement, and coaching through individual and team meetings. Resolve issue service escalations and be accountable for overall 10% of time:
Brand Alignment:
Work closely with other marketers and business partners to continually evolve, and improve the customer experience, in alignment with the Flagstar brand. Performs special projects, and additional duties and responsibilities as required. Consistently adheres to regulatory and compliance policies and standards linked to the job as listed and complete required compliance trainings. Accountable to maintain compliance with applicable federal, state and local laws and regulations. Recommended Skills Communication Content Creation Customer Experience Customer Relationship Management Customer Satisfaction Finance Apply to this job. Think you're the perfect candidate? Apply on company site $(document).ready( function() $(#ads-desktop-placeholder).html(
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n Estimated Salary: $20 to $28 per hour based on qualifications.
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