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Senior Digital Channel Strategist

3 months ago

Minneapolis, United States StarTribune Full time
Description

The Star Tribune is the Upper Midwest's largest news organization, with audience numbers consistently in the top five in the country amongst regional and national peers. Building on an extraordinary legacy that includes seven Pulitzer Prizes and hundreds of other awards, the Star Tribune is an unrivaled force for journalistic excellence in Minnesota. It is also a company under transformation - realigning its core purpose for a new age of media consumption through innovative new partnerships, technology strategies, and a refreshed strategic direction. Our company has a new vision to create the leading model for local news in America - driving innovation in media to make every Minnesotan's life better. We're looking for dynamic leaders to help create that model. We're excited to work with people who care about journalism and democracy and are eager to re-invent one of our state's most trusted companies for a completely new era of growth that embraces new technologies and strategies for excellence.

Job Summary:

Star Tribune Media has a great opportunity for a Senior Digital Channel Strategist to develop strategies that will gather data for insights and recommendations to drive both programmatic and campaign performance through various digital media channels.

As a key member of our Digital Advertising team, the Senior Digital Channel Strategist will have the opportunity to partner with internal teams and our advertisers to communicate and implement optimizations, including monitoring the performance of programmatic channels and digital media campaigns against established benchmarks using internal and 3rd party reporting systems. With a strong understanding of industry trends in digital analytics and optimization related to programmatic advertising mediums, the Senior Digital Channel Strategist will consolidate information into meaningful insights and conclusions that provide accurate assessments of campaign performance with actionable recommendations for improvement of these mediums.

Responsibilities:

  • Collaborate with internal digital teams to implement rigorous test-and-learn methodology across new platforms, new audiences, and new creative types to establish key performance indicators, benchmarks and targets across various marketing channels.
  • Consult with internal teams and advertisers to drive performance and retention of digital business.
  • Perform yield optimizations to maximize ad revenue, profit margin, and campaign performance.
  • Create quantitative and qualitative campaign analysis of marketing campaigns based on objectives and KPI's.
  • Research and stay abreast of current industry best practices and trends, develop and maintain digital best practices, and promote digital optimization techniques.
  • Work closely with vendors/clients to measure and gauge effectiveness and growth of online advertising programs.
  • Manage, prioritize, and respond to ad-hoc requests as assigned.

Qualifications:

  • Minimum 3 plus years' relevant experience in paid media or web analytics role, preferably with brand or agency experience.
  • Experience working with DSPs, exchanges, or publishers.
  • Experience with Ad Server technology (DFP or DCM/DFA preferred).
  • Experience with Analytics tools (Google Analytics, Omniture, etc.).
  • Experience using a DMP supporting audience strategies (Krux, Lotame, Bluekai, etc.).
  • Deep knowledge across our digital suite of products (SEM, SEO, Display, Email, Paid Social, and Native).
  • General knowledge/experience with HTML and/or Javascript preferred.
  • MS Excel proficiency.
  • Bachelor's degree in marketing, business, finance, math, statistics or related field preferred.
  • Experience with Tag Management Solutions such as GTM, Ensighten, or Adobe Tag Manager is a bonus.
  • Preferred Knowledge in lead generation and sales funnel conversion.

More about Star Tribune:

At the Star Tribune, we believe that our employees are our most valuable asset. We go above and beyond to ensure their happiness, growth, and overall well-being. Here is a glimpse into the exceptional benefits we offer:

Modern downtown office with a free fitness center and rooftop patio. Commuting subsidy, medical, dental, and vision insurance. Wellness program with financial incentives. Paid time off which includes flexible holidays to honor the preferences of employees, plus one volunteer day and 2 wellness days. 401(k) with company match, parental and caregiving leaves, flexible work arrangements, employee assistance program, pet insurance, tuition reimbursement, flexible spending, and health savings accounts.

Selected in 2023 to Diversity MBA's inaugural list of Top 25 Outstanding Leadership and Diversity Impact Awards.

Equal Opportunity Employer

If you're interested in this role but don't meet every single requirement, we still encourage you to apply. The Star Tribune is dedicated to fostering a more diverse and inclusive workplace, and we welcome applicants from all backgrounds.