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Director, Marketing Analytics

3 months ago

Marlborough, United States Boston Scientific Full time

Additional Locations: US-MN-Maple Grove

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.

 

About the role: 

 

Boston Scientific is seeking a highly skilled and strategic Director, Marketing Analytics & Insights  to join our Corporate Marketing team. This role is pivotal in establishing the analytics strategy and priorities within the Corporate Marketing team, driving strategic alignment between Corporate Marketing and Business Unit (BU) Marketing, and elevating the presence and value of marketing analytics across the organization. 

 

This is an exciting opportunity to play a critical role in shaping the future of marketing analytics within our organization. You will work with a dynamic team, drive impactful strategies, and contribute to the growth and success of the company.

 

If you are passionate about building marketing analytics capabilities and leveraging data to drive business results, have experience collaborating and influencing senior level stakeholders, and have a proven track record of leading marketing analytics initiatives, we would love to hear from you.

 

Your responsibilities will include:

 

Vision and Strategy Development:

  • Create and communicate a comprehensive vision for marketing analytics that aligns with business objectives and desired outcomes.
  • Develop and maintain a detailed roadmap for implementing and leveraging analytics use cases within the organization.

 

Marketing Analytics Agenda and Capability Building:

  • Lead the development and execution of the corporate-level marketing analytics agenda.
  • Develop and enhance marketing analytics capabilities across key areas, including Market & Customer Assessment, Pricing & Commercial Strategy, Product & Launch Performance, and Marketing Campaign Execution & Effectiveness, by leveraging advanced data analytics and insights to drive strategic decision-making and optimize overall marketing effectiveness
  • Collaborate with cross-functional teams to identify and address skill gaps, ensuring alignment with strategic goals and fostering a culture of data-driven decision-making
  • Support BU Marketing teams in developing their analytics capabilities, ensuring alignment with overall corporate strategy.

 

Data Governance and Management:

  • Act as the marketing functional representative on the data governance council.
  • Ensure that all necessary data for Corporate Marketing and BU Marketing teams is clean, well-integrated, and compliant with industry regulations.
  • Establish and maintain a roadmap for central data needs, working closely with IT and data scientist/engineering teams to ensure high data fidelity.

 

Collaboration:

  • Build and maintain a high-level understanding of BU analytics agendas and needs.
  • Engage with BU Vice Presidents and Analytics leaders to coordinate and support their initiatives effectively.
  • Foster a culture of data-driven decision-making by sharing best practices and promoting continuous learning across the organization.

 

Team Leadership and Development:

  • Lead a team of 15 members, offering strategic guidance and support to ensure the delivery of high-quality analytics insights and recommendations
  • Recruits, coaches and develops organizational talent and enables a high-performance culture.
  • Fosters a diverse workplace that enables all participants to contribute to their full potential in pursuit of organizational objectives.

 

Required Qualifications:

  • Bachelor's degree in Computer Science, Data Science, Business Administration, Marketing with an Analytics focus or concentration, or an equivalent discipline.
  • 10+ years of experience in data, analytics & insights in a large highly matrixed organization. 
  • Experience building marketing analytics capabilities. 
  • Previous experience at an Associate Director level or higher.
  • People leadership experience - defining roles and responsibilities, mentoring, and leading a diverse team in a highly matrixed organization with the ability to influence.

 

Preferred Qualifications:

  • Advanced degree in Computer Science, Data Science, Business Administration, Marketing with an Analytics focus or concentration, or an equivalent discipline.
  • Proficiency with programming languages (SQL, R, Python), and data visualization tools (Tableau, Power Bi). 
  • In-depth knowledge of marketing analytics, including experience with healthcare-related claims data and visualization techniques.
  • Experience driving the integration of analytics into decision-making processes across a marketing organization.
  • Ability to contextualize data within the broader business environment and provide insights that drive strategic initiatives.
  • Proven ability to engage stakeholders, develop comprehensive project plans, mobilize teams, and deliver necessary outputs on time.
  • Excellent communication skills with the ability to influence stakeholders at all levels of the organization and present data insights clearly and compellingly to non-technical stakeholders.
     

 

Requisition ID: 584044

 

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

 

So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you