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Sr. Paid Media Campaign Strategist

4 months ago

Eden Prairie, United States UnitedHealth Group Full time

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by diversity and inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health equity on a global scale. Join us to start Caring. Connecting. Growing together.

This role will be responsible for planning and executing Optum Insight paid media campaigns in close collaboration with internal marketing teams. The successful candidate will assist with strategy development, campaign setup, optimization and reporting for paid media initiatives with a focus on b2b audiences to meet business objectives and goals. To our team, DEI means fostering a collaborative marketing environment where diverse perspectives are valued, equitable opportunities are provided, and everyone feels included and respected in all our marketing efforts. You'll enjoy the flexibility of this role to work remotely from anywhere in the U.S.

You'll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities:

  • Develop comprehensive strategies for paid search, display, and paid social campaigns that align with customer goals and business priorities.
  • Manage daily campaign optimization, testing, tracking and performance.
  • Ensure campaigns adhere to brand standards, best practices, and meet industry benchmarks.
  • Evaluate and enhance internal paid media processes to support strategic planning and implementation.
  • Identify opportunities to improve the campaign QA process and overall efficiency.
  • Build strategic relationships with marketing partners and peers.
  • Influence marketing to adopt and test new ideas, products, and approaches.
  • Develop, analyze, and present key findings on campaign performance while identifying areas for improvement.

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

Before applying, please ensure each of these experiences are stated clearly on your resume under each applicable employer entry.

  • 4+ years of recent experience in a corporate marketing or advertising agency environment
  • 3+ years leading digital marketing campaign strategy for a department, product line or workstream
  • 3+ years of experience planning, delivering & optimizing Paid Media marketing campaigns using a 3rd party platform (Google Ads, Microsoft Ads, Social Campaign Manager, or similar)
  • 3+ years of paid media metrics reporting using Adobe Analytics, Google Analytics, Sprinklr tools or similar
  • Advanced Experience managing B2B campaigns
  • Advanced Excel and PowerPoint skills
  • Advanced tracking technologies knowledge

Preferred Qualifications:

  • Experience with Workfront
  • Experience in Sprinklr
  • Experience in LookerStudio
  • Experience in Bl.ink
  • Experience in Adobe Journey Optimizer
  • Experience in Microsoft Suite
  • Experience in SEMrush

*All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy.

California, Colorado, Connecticut, Hawaii, Nevada, New Jersey, New York, Rhode Island, Washington, Washington, D.C. Residents Only: The salary range for this role is $88,000 to $173,200 annually. Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. UnitedHealth Group complies with all minimum wage laws as applicable. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you'll find a far-reaching choice of benefits and incentives.

Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.