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Product Marketing Lead, App Ads

3 months ago

Little Rock, United States Meta Full time

Summary:

Meta Platforms, Inc. (Meta), formerly known as Facebook Inc., builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps and services like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. To apply, click "Apply to Job" online on this web page.

Required Skills:

Product Marketing Lead, App Ads Responsibilities:

  1. Develop product strategy bridging short-term execution and long-term vision.

  2. Identify opportunities and represent voice of the market by conducting industry research, including deep quantitative, qualitative, and competitive analysis.

  3. Analyze product performance, synthesize customer feedback and advocate improvements.

  4. Manage comprehensive, cross-functional activities including betas, positioning, policy and product documentation.

  5. Partner effectively with Product Management and Marketing Communications teams to lead successful product marketing communications around test and launch phases and clearly communicate value propositions of new products to go-to-market teams.

  6. Telecommute from anywhere in the U.S.permitted.

Minimum Qualifications:

Minimum Qualifications

  1. Requires a Master's degree in Business Administration, Economics, Marketing, or a related field and three years of work experience in the job offered or in a marketing-related occupation.

  2. Experience must include 36 months of experience in the following:

    1. Product marketing, including leading launch planning with associated messaging and positioning
    1. Identifying market needs by producer segment, gathering deep feedback from internal and external stakeholders
    1. Opportunity sizing and market segmentation
    1. Technology marketing
    1. Long-term Product strategy, roadmap and goaling
    1. Partnering with Engineering and Product Management to represent market requirements
    1. Quantitative analysis to develop actionable insights for Product
    1. Launching and scaling new products
    1. Collaboration and management of cross-functional stakeholders including Product Management, Data Science, User Research, Design, and Marketing Science
    1. Communication with senior executives (Directors & VPs) for sharing updates and driving key product decisions.

Public Compensation:

$234,086/year to $257,180/year + bonus + equity + benefits

Industry: Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at (see below)