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Product Marketing Specialist, Associate, Dreyfus and Mellon
2 months ago
Product Marketing Specialist, Associate, Dreyfus and Mellon
About Dreyfus
Dreyfus is one of the largest, most trusted cash and liquidity managers with nearly 50 years of history building innovative liquidity solutions. We deliver powerful, lasting liquidity solutions to clients and institutional investors for end-to-end cash management. By combining specialized cash investment expertise with a full range of product solutions, we help investors navigate an increasingly complex liquidity landscape.
Our liquidity solutions span all major asset classes, including prime, Treasury, US government, municipals, and short duration fixed income. The breadth of our capabilities and attention to each clients' unique investment challenges help to provide a holistic strategy and seek to maximize yield through cash segmentation. We relentlessly pursue clients' operating, core and strategic cash needs through end-to-end client solutions and myriad vehicle types including domestic and offshore money market funds, separately managed accounts and a sub-advised ultra-short exchange-traded fund (ETF).
About Mellon
Driving client outcomes through perspective, precision, and partnership. Mellon is a global leader in index management and one of the world's largest institutional index managers by assets under management. Since 1983, Mellon's dedication to precision and client partnership has gone beyond the benchmark. Our storied history of innovation can be tracked back to the 1970s to founders William Fouse and Thomas Loeb, who are widely recognized as pioneering developers and champions of indexing. Armed with perspective earned from 40 years of experience, Mellon manages money for many of the world's most sophisticated clients, proving that index investing requires an active mindset.We are seeking a marketing team member for the role of Product Marketing Specialist, Associate to join Dreyfus and Mellon, part of the Mellon Investments Corporation. This role will be located in the Pittsburgh, PA, office and is a hybrid working position where you will work three days in the office and two days remotely.
In this role, you will make an impact in the following ways:
- Support new and update existing PowerPoint presentations for internal and external distribution, creating visuals and messaging to bring investment data to life.
- Support internal and external marketing materials for one or more assigned specialties.
- Support a variety of internal and external activities such as conferences and sponsorships.
- Develop knowledge of assigned products and target markets to support influential storytelling.
- Build strong relationships and partner with subject matter experts and business development teams to deliver best-in-class marketing materials with focus on supporting strategic growth priorities.
- Independently manage cyclical updates to deliverables such as fact sheets, reports and presentations on quarterly and monthly basis with the support of the team.
- Work with your manager to understand project details, objectives and timelines then complete tasks with minimal guidance, managing the complete project lifecycle of your assigned deliverables from idea through research, feedback, outstanding questions, compliance review and release to market.
- Build new and refresh existing graphics and creative layouts for a variety of use cases.
- Bring both meticulous attention to detail and a creative approach to your projects to create inspiring marketing materials for multiple targeted audiences.
- Support brand awareness and the brand promise through thoughtfully designed communications supporting strategic business initiatives and business goals.
- Other duties as assigned.
To be successful in this role, we're seeking the following:
- Bachelor's degree in marketing, business or related field preferred.
- 1-5 years of experience in marketing, product marketing or project management preferred.
- 1-3 years of experience in PowerPoint, presentations and fact checking preferred.
- 1-3 years of experience in investments or financial services preferred.
- Unwavering attention to detail and commitment to producing best-in-class work.
- Willingness to manage multiple high-priority projects to completion under strict deadlines.
- Strong project management and time management skills.
- Flexibility to take direction and work as part of a team or individually.
- Resourceful, effective problem solver and trouble shooter.
- Ability to navigate a high-paced, often changing environment in a complex, highly regulated industry.
- Strong knowledge of Microsoft Office including PowerPoint, Excel and Word, and Adobe Acrobat.
- Working knowledge of Adobe Creative (e.g., InDesign, Illustrator, Photoshop, After Effects, Acrobat Pro) and WorkFront a plus.
- Experience in requests for proposal (RFPs) a plus.
At BNY, our culture speaks for itself. Here's a few of our awards:
- America's Most Innovative Companies, Fortune, 2024
- World's Most Admired Companies, Fortune 2024
- Human Rights Campaign Foundation, Corporate Equality Index, 100% score, 2023-2024
- Best Places to Work for Disability Inclusion, Disability: IN - 100% score, 2023-2024
- "Most Just Companies", Just Capital and CNBC, 2024
- Dow Jones Sustainability Indices, Top performing company for Sustainability, 2024
- Bloomberg's Gender Equality Index (GEI), 2023
Our Benefits and Rewards:
BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life's journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.
BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.
BNY Mellon is an Equal Employment Opportunity/Affirmative Action Employer.
Minorities/Females/Individuals With Disabilities/Protected Veterans.
