Sr. Digital Marketing Manager

Found in: beBee S US - 2 weeks ago

Chicago, United States Archer Daniels Midland Company (ADM) Full time
Sr. Digital Marketing Manager - Chicago, IL or Oakbrook, IL

The Sr Digital Manager will play a leadership role in ADM's digital transformation, driving the planning, development and activation of new digital strategies and capabilities with the goal of increasing awareness of ADM's full pantry. Reporting to the Global Digital Director, the Sr Digital Manager will closely collaborate with the leaders of integrated marketing communications, customer experience and market and consumer insights. He/she will also work cross-functionally with key Marketing business stakeholders, IT teams, digital transformation business leaders and external agency partners across all regions and B2B/B2C businesses.

The ideal candidate has strong experience in leadership, with a hands-on approach to educating and managing cross-functional teams. You are an excellent communicator who can gather information from multiple stakeholders to create a shared digital vision to support our organizational goals. You are a self-starter with the ability to pivot between leading the strategy and driving the execution of digital plans. We are looking for a team player who can lead projects, nurturing internal talent as they go.

Responsibilities include:
  • Leads paid search & SEO strategy, reporting and optimization
  • Leads & implements website strategy
  • Leads & implements website migration
  • Liaises with IMC in support of marketing campaign execution
  • Oversees & supports IMC campaign digital updates/new pages
  • Leads & implements website testing & optimization (AB, Multivariate, Usability Etc.), providing insights and recommendations
  • Leads translation projects for ADM.com
  • Optimizes & develops website components
  • KPI Dashboard owner
      • Conversion Rate Optimization outside of campaigns
      • Dashboard functioning
      • Reporting cadence
  • Supports development of .com/digital guidelines/best practices
  • Digital Agency Mgt
  • Manages digital budget
Qualifications:
  • Bachelor's degree in marketing, digital communication, or a related field; MBA is preferred.
  • 7+ years of experience developing results-oriented digital marketing capabilities for a global organization, within global web agencies and / or digital marketing consulting firms
  • Experience in working with a global team is important, prior experience in B2B is required; prior experience in the food and beverage industry is a bonus.
  • Proven ability to build relationships, collaborate effectively and lead by influence at varying levels of the organization
  • Experience in leading a blended team of internal, external, and cross-functional stakeholders
  • Superior strategic thinking, problem solving and innovative mindset. Ability to quickly adapt to changing environments related to the role
  • Excellent educational and communication skills to train and empower stakeholders at all levels of the organization
  • Demonstrated ability to think strategically and convert strategy into plans and actions that drive growth
  • Strong interpersonal, verbal and written communication skills; comfortable presenting to senior leaders and coaching and developing talents within the team
Key digital skills:
Must have:
  • Experience in designing and managing SEO & SEM Strategy for leading companies / organizations, with a minimum budget of 50,000 USD per year.
  • Experience in designing and managing executive online dashboards to present KPIs and actionable recommendations across digital touchpoints and paid media touchpoints.
  • Experience with Google Analytics and/or other Digital Analytics tools (Adobe Analytics, SEM-Rush, Screaming-Frog, etc.).
  • Experience with Optimizely CMS (EpiServer) and/or other Content Management Systems (WordPress, Drupal, Wix, etc.).
Strong plus:
  • Google Analytics and Google Search Ads Certification.
  • SEO Certification by SEM-Rush, HubSpot, Google or other leading institution in the space.
  • Good technical understanding of Google Search Ads (Quality Score, Ad Rank, etc.).
  • Experience with Looker Data Studio (Google Data Studio) and/or similar tools to build dashboards (Tableau, PowerBi, etc.).

Excited about this role but don't meet every requirement listed? Studies show that often applicants will self-select out if they don't check every box. We encourage you to apply anyway. You may be just the right candidate for this role or another one of our openings.

ADM requires the successful completion of a background check.

REF:82870BR

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