Manager of Digital Marketing

2 weeks ago

Chicago, United States Archer Daniels Midland Company Full time
Job Description

Digital Manager - Chicago, IL or Oakbrook, IL

Background:

At ADM, we unlock the power of nature to provide access to nutrition worldwide. With industry-advancing innovations, a complete portfolio of ingredients and solutions to meet any taste, and a commitment to sustainability, we give our customers an edge in solving the nutritional challenges of today and tomorrow.
The past years have been marked by several large mergers, acquisitions, and organic growth opportunities that have positioned the company firmly for the next century. As a result of this exciting growth, ADM has built and inherited a digital ecosystem primed for transformation to ensure cohesiveness with our overall business transformation.

The Marketing organization has kicked off an effort to move into a modern digital future with a team of passionate, forward-thinking talent who work collaboratively to ensure growth, creativity, and success. We seek the best digital minds to join us and drive this journey. And that's where you come in.

Role:
The Digital Manager will support the Digital team in leading ADM's digital transformation through the planning, development, and activation of new digital strategies and capabilities, with the goal of increasing awareness of ADM's full pantry. Reporting to the Global Digital Director, the Digital Manager will work closely with the rest of the Digital marketing team to support the Global Digital Director's vision. They will also work cross-functionally with key Marketing business stakeholders, IT teams, digital transformation business leaders, and external agency partners across all regions.
The ideal candidate has five-plus years of digital experience. You are an excellent communicator and listener who can gather information from multiple stakeholders to execute a shared vision supporting ADM's organizational goals. You are an action-orientated self-starter who can think critically and collaborate across teams to support the execution of digital plans. We are looking for a team player who will take ownership and lead their projects successfully.

This position will be held in the Chicago or Oak Brook, IL, office for five days/week.

Responsibilities include:
  • Supports implementation of holistic website strategy and digital vision
  • Manages ADM.com maintenance and optimization inclusive of:
    • Monthly sprint deployments
    • Owns execution of technical maintenance, development, and optimization of new/existing website components
    • Coordinates with Technical and Marketing agencies and IT team for the success of the above
  • Supports Sr. Digital Marketing Manager in reporting web & campaign data & analytics for ADM.com
  • Coordinates and supports the Sr. Digital Marketing Manager on the holistic search strategy (SEO & SEM)
  • Acts as the Team's Optimizely CMS Expert, supporting best practices and innovative thinking- training internal and external stakeholders
  • Owns ADM.com digital guidelines, best practices, and working methods to ensure constant standards are met throughout the organization.
  • Team lead for SEMrush, utilizing SEMrush for Keyword research and content gaps and communicating the findings and next steps with the digital and content team.
  • Owner of ADM's YouTube channel- inclusive of strategy and maintenance execution, with a focus on optimization of videos for SEO
  • Mannges the strategy and exection of changes or creation of new ADM.com webpages to meet objectives tied to the plan and strategy
  • Monitors and reports on key performance metrics, providing actionable insights and recommendations for continuous improvement.
  • Stays abreast of emerging digital trends and technologies, evaluating their potential impact on our business and recommending new innovative strategies.
Qualifications:
  • Bachelor's degree in marketing, digital communication, or a related field; MBA is preferred.
  • 5+ years of experience developing results-oriented digital marketing capabilities for a global organization within global web agencies and digital marketing consulting firms
  • 3+ years working at a digital agency or managing a digital agency partner, including writing briefs, efficient decision-making, and management of the execution
  • Experience working with a global team is important. Prior experience in B2B is required, and prior experience in the food and beverage industry is a bonus.
  • Proven ability to build relationships and collaborate effectively throughout various levels of the organization.
  • Strategic thinking, problem-solving, and innovative mindset. Ability to quickly adapt to changing environments related to the role
  • Excellent communication skills to empower stakeholders at all levels of the organization and collaborate
  • Action-oriented mindset to execute against strategy in support of growth
  • Strong interpersonal, verbal, and written communication skills; comfortable presenting to senior leaders
Key digital skills:
  • Expertise in Optmizly CMS and other Content Management Systems (WordPress, Drupal, Wix, etc.).
  • Experience SEO & SEM Strategy for leading companies/organizations,
  • SEO Certification by SEM-Rush is preferred, as well as HubSpot, Google, or other leading institutions in the space.
  • Experience with Google Analytics and other Digital Analytics tools (Adobe Analytics, Screaming-Frog, etc.).
Strong plus:
  • Expertise with Marketing Automation, Pardot/Salesforce, lead scoring and routing
  • Google Analytics and Google Search Ads Certification.
  • Good technical understanding of Google Search Ads (Quality Score, Ad Rank, etc.).
  • Experience with Looker Data Studio (Google Data Studio) and similar tools to build dashboards (Tableau, PowerBi, etc.).

Excited about this role but don't meet every requirement listed? Studies show that often applicants will self-select out if they don't check every box. We encourage you to apply anyway. You may be just the right candidate for this role or another one of our openings.

ADM requires the successful completion of a background check.

REF:82790BR

About ADM

At ADM, we unlock the power of nature to provide access to nutrition worldwide. With industry-advancing innovations, a complete portfolio of ingredients and solutions to meet any taste, and a commitment to sustainability, we give customers an edge in solving the nutritional challenges of today and tomorrow. We're a global leader in human and animal nutrition and the world's premier agricultural origination and processing company. Our breadth, depth, insights, facilities and logistical expertise give us unparalleled capabilities to meet needs for food, beverages, health and wellness, and more. From the seed of the idea to the outcome of the solution, we enrich the quality of life the world over. Learn more at www.adm.com.

#IncludingYou

Diversity, equity, inclusion and belonging are cornerstones of ADM's efforts to continue innovating, driving growth, and delivering outstanding performance. We are committed to attracting and retaining a diverse workforce and create welcoming, truly inclusive work environments - environments that enable every ADM colleague to feel comfortable on the job, make meaningful contributions to our success, and grow their career. We respect and value the unique backgrounds and experiences that each person can bring to ADM because we know that diversity of perspectives makes us better, together.

We are committed to ensuring all qualified applicants receive consideration for employment regardless of race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.

We welcome everyone to apply, especially those individuals who are underrepresented in our industry, as we strive to ensure our workforce represents the world that we help to feed: people of color, women, gender non-conforming, LGBTQIA+, veterans and persons with disabilities. For more information regarding our efforts to advance Diversity, Equity, Inclusion & Belonging, please visit our website here: Diversity, Equity and Inclusion ADM.

Benefits and Perks

Enriching the quality of life for the world begins by taking care of our colleagues. In addition to competitive pay, we support your diverse needs with a comprehensive total rewards package to enhance your well-being, including:
  • Physical wellness - medical/Rx, dental, vision and on-site wellness center access or gym reimbursement (as applicable).
  • Financial wellness - flexible spending accounts, health savings account, 401(k) with matching contributions and cash balance plan, discounted employee stock purchasing program, life insurance, disability, workers' compensation, legal assistance, identity theft protection.
  • Mental and social wellness - Employee Assistance Program (EAP), Employee Resource Groups (ERGs) and Colleague Giving Programs (ADM Cares).
Additional benefits include:
  • Paid time off including paid holidays.
  • Adoption assistance and paid maternity and parental leave.
  • Tuition assistance.
  • Company-sponsored training and development resources, such as LinkedIn Learning, language training and mentoring programs.
*Benefits may vary for bargained locations, confirm benefit eligibility with your recruiter.

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