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Associate Director VYEPTI Consumer Marketing

3 months ago

Deerfield, United States Lundbeck Full time
Do you want to join a team where the mission is meaningful, the challenges are complex, and you can directly see the results of your hard work? At Lundbeck, we are tirelessly dedicated to restoring brain health, so every person can be their best. Inspired and driven by our purpose, we are the only global biopharmaceutical company focused solely on brain diseases. We have a robust and innovative pipeline, bringing forward transformative therapies to address unmet needs in neurology and psychiatry. Join us on our journey of growth

SUMMARY:

The Associate Director of VYEPTI Consumer Marketing is responsible for execution of the VYEPTI consumer marketing strategy. The role is focused on driving brand awareness, intent and consideration through an omni-channel marketing plan. Key priorities will meet brand objectives through marketing and media tactics aimed at educating patients about VYEPTI and supporting their treatment journey. Decisions will be informed through research, reporting & analytics and industry trends.

ESSENTIAL FUNCTIONS:

-Execute the brand strategy for VYEPTI Consumer Marketing by utilizing sound marketing principles, analytics, and market research
-Apply market research skills to develop and optimize patient journeys, personas, messaging, etc.
-Propose innovative ideas and tactics to elevate brand work
-Participate and consult in brand planning

-Collaborate cross-functionally with partners including digital solutions, data & analytics and market research to identify business impactful insights then pull through into marketing execution
-Recommend and develop measurement plans and reports to help make business decisions
-Leverage omnichannel best practices to develop and execute website, crm, media and in-office marketing tactics
-Manage within relevant budgets, ensuring projects are completed on time and within scope
-Ensure all marketing projects are compliant and have obtained necessary approvals through the appropriate medical, legal, and regulatory review processes

-Achieve alignment through collaboration and communication with: brand leadership, data & analytics, market research, sales training, finance, regulatory affairs, product communications, and other cross-functional partners
 

REQUIRED EDUCATION, EXPERIENCE and SKILLS:

-Accredited Bachelor’s degree
-7+ years omni-channel marketing experience including digital marketing, sales, or other relevant commercial or analytical experience
-4+ years brand marketing experience within pharmaceutical, medical device, biotech, or healthcare industries
-Demonstrated ability to work independently with limited direction, influence others, and build consensus
-Proficiency in Microsoft Office Products, namely Word, Excel, and PowerPoint
-Excellent communication and presentation skills
-Experience managing third-party vendor/agencies, keeping them in budget and ensuring that their activities are aligned with brand strategy
 

PREFERRED EDUCATION, EXPERIENCE and SKILLS:

-Marketing and media optimizations, social strategy and execution, campaign management
-Specialty pharma experience
-New Product launch or indication expansion
-Marketing IV infusion products
-Prior success with developing and implementing test & learn initiatives and driving business decisions with data & analytics
 

TRAVEL:

-Willingness to travel up to 10% domestically.  International travel may be required

#LI-LM1, LI-Hybrid

Why Lundbeck

Lundbeck offers a robust and comprehensive benefits package to help employees live well and protect their health, family, and everyday life. Information regarding our benefit offering can be found on the U.S. career site.

Lundbeck is committed to working with and providing reasonable accommodations to disabled veterans and other individuals with disabilities during our employment application process. If, because of a disability, you need a reasonable accommodation for any part of the application process, the U.S. career site.

Lundbeck is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status, and any other characteristic protected by law, rule, or regulation. Lundbeck participates in E-Verify.