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Sales Development Rep

2 months ago

Boston, United States Houghton Mifflin Harcourt Full time

HMH is a learning technology company committed to delivering connected solutions that engage learners, empower educators and improve student outcomes. As a leading provider of K–12 core curriculum, supplemental and intervention solutions, and professional learning services, HMH partners with educators and school districts to uncover solutions that unlock students’ potential and extend teachers’ capabilities.

HMH serves more than 50 million students and 3 million educators in 150 countries. For more information, visit www.hmhco.com

 

Purpose of Role

The Sales Development Rep supports multiple regions in qualifying or accelerating opportunity for Connected solutions by converting Marketing Qualified Leads to Sales Qualified Opportunities with scheduled customer appointments, which allows HMH to continuously improve outcomes of Demand Generation.

 

Key Responsibilities:

  • Work efficiently through a high volume of leads provided by marketing to qualify customers for sales opportunities.
  • Manage time effectively to maintain expectations on first contact attempt and to meet targets for lead conversion rates.
  • Qualify customers based on knowledge of education landscape and district/school-level decision makers, alignment of products with funding sources, plus processes for customers to review and place orders.
  • Partner with Field and Inside Sales Account Executives to schedule customer meetings, when applicable.
  • Complete the required number of voice-to-voice, voicemail, or email contact attempts, utilizing call scripts and email templates provided via the CRM, before dispositioning leads as rejected or converted.
  • Meet or exceed Demand Gen targets for total influenced pipeline and revenue.
  • Maintain consistent and accurate data in HMH systems, including but not limited to Salesforce.com, in order to accurately represent customer engagement and provide real-time updates that inform progress on best practices for repeatable and scalable strategies.
  • Provide input on improving processes that impact lead qualification and conversion rates.
  • Collaborate with colleagues via face to face, conference calls, and online meetings.
  • Communicate with cross-functional regional and national team members in a timely manner.
  • Proactively share customer feedback, market trends, and competitive information with leadership to impact future HMH offerings and solutions.

Houghton Mifflin Harcourt (HMH) is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to race, gender, color, religion, sexual orientation, family status, marital status, pregnancy, gender identity, ethnic/national origin, ancestry, age, disability, military status, genetic predisposition, citizenship status, status as a disabled veteran, recently separated veteran, Armed Forces service medal veteran, other covered veteran, or any other characteristic protected by federal, state or local law. We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity. We actively participate in E-Verify.