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Martech Strategy and Enablement-Executive Director

3 months ago

Philadelphia, United States JPMorganChase Full time

Job Description
The Consumer & Community Banking Martech Strategy and Enablement Executive Director will partner with marketing and product leaders across all of JPMorgan Chase to design and execute a comprehensive Martech strategy to drive efficiencies and effectiveness across marketing organization.
As a Marketing Strategy Director you will will report to the Head of Martech Strategy and Enablement within the centralized JPMC marketing organization and will support the Chase, J.P. Morgan and corporate brands. As a leader in the team, you will need to understand the current state Martech ecosystem and drive the target state Martech vision across key functions and lines of businesses (LOBs), to deliver differentiated omni channel experiences for our customers. This key strategic role requires a unique blend of business, technology and influential leadership to drive intended results across a highly matrixed organization. You will be instrumental in enhancing our omni-channel journeys capabilities using the best-in-class Martech stack.
Job Responsibilities:

  • Create over-arching operating model and governance framework for scaled omni-channel journey strategy and enablement, and identify the opportunities to streamline and optimize JPMC Martech stack to deliver over-arching organizational customer experience objectives.
  • Advise on the integration between real time marketing triggers and omni-channel journeys, and the subsequent operating model and process changes.
  • Provide subject matter expertise in one or both large Martech ecosystems (Adobe / Salesforce), Customer Data Platform(s) (CDP) and significant business / consulting background to bring product, technology, and marketing teams on a common page for our governance and Martech architecture to enable and scale omni-channel vision.
  • Scope problems, identify major issues and actionable opportunities, design solutions and quantify potential bottom-line impact.
  • Advise on customer level contact strategy, channel transformation, workflow transformation, audience modernization, offer management to the transformation team, and its implication on Martech strategy and enablement thereon.
  • Help create the overall OKR/KPI framework for the Martech team, and work closely with partners within the firm to consistently track performance.
  • Work closely with the marketing CMOs and product teams in understanding current business and technology challenges, identify opportunities and provide an actionable roadmap partnering with the relevant stakeholders.


Required qualifications, skills and capabilities:

  • 12+ years leading digital transformation with Martech expertise (Adobe AEM, Salesforce Marketing Cloud, etc.).
  • Designed end-to-end marketing technology architectures for seamless omni-channel campaign execution, including knowledge of key decision points and stakeholders.
  • Strategic thinker skilled in translating 'white space' into data-driven solutions with measurable outcomes.
  • Customer-focused product leader championing outstanding experiences through agile, efficient processes.
  • Change agent driving Martech adoption across the marketing organization.
  • Proven leader promoting strong team culture, clear goal-setting, and effective resource management.
  • Collaborative, influential team player committed to seamless user experiences across channels.
  • High-energy, deadline-driven multitasker dedicated to solutions-oriented outcomes.
  • Analytical mindset transforming data into actionable strategies.
  • Executive-level communicator with proficiency in MS Office suite.
  • Bachelor's degree from an accredited institution.


Preferred qualifications, skills and capabilities:

  • MBA or advanced degree
  • Consulting or financial services industry experience


**Please note, we are back in the office in a hybrid model (3 days a week) we will not consider 100% remote or other locations if not listed on this requisition
About Us
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. For those in eligible roles, discretionary incentive compensation which may be awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.