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Media Coordinator
2 months ago
At UnitedHealthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and equitable. Ready to make a difference? Join us to start Caring. Connecting. Growing together.
No industry is moving faster than health care. And no organization is better positioned to lead health care forward. We need to pay attention to every detail with an eye for the points no one has considered. You'll help improve the health of millions. And you'll do your life's best work.
This individual will be a key member of the Employer and Individual (E&I) Marketing and Sales Enablement Team.
Individual will be responsible for working closely with Regional Marketing Directors to plan, develop and implement effective media strategies/plans. The strategies/plans will work in concert to support local health plan marketing approaches that deliver high quality programs and results. The successful candidate will demonstrate a deep understanding of digital media, competitive landscapes, and nuances between local markets. To be effective in this role, the individual will be adept at working with cross-functional teams who excel at building relationships, consensus building and can meaningfully contribute to trend analysis. Leverages full capability of national marketing team to deliver local and client-based solutions with a clear focus on results and speed-to-market.
Individual will be accountable for the performance and direction through multiple layers of management and staff.
This position will work in the Minnetonka, MN office.
Primary Responsibilities:
- Works with Regional Marketing Directors and National Marketing Leads to define/develop media strategy as it correlates with specific campaign strategies
- Consults/evaluates on media briefs, coordinates and communicates media strategy with Digital Lead and Media Team
- Leads campaign planning calendar and manages digital media campaign execution/set-up including on-going plan stewardship
- Briefs and communicates with internal and external media teams (and creative) - main point of contact for all campaign needs
- Works with various E&I business partners (including E&I Digital & Data team) to define/develop/request campaign set-up & reporting approach (e.g. tags, CIDs, Marketo IDs, lead routing, etc.) - ensuring media teams & other partners are aligned
- Coordinates with campaign marketers to partners with Data & Analytics & Media teams on media planning, budget allocations & performance analysis
You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
Required Qualifications:
- 3+ years of direct experience in media planning
- 3+ years of marketing experience within a matrix organization
- Experience working across media agency and in house teams
- Experience working in B2B marketing and media
Preferred Qualifications:
- 3+ years project management experience
- 3+ years of experience in a deadline driven environment
- 3+ years of experience demonstrating organization skills
- 3+ years of experience managing and prioritizing several deliverables
- 3+ years of experience influencing and collaborating with others
- Proficiency in Microsoft Office suite including Word, Excel, Outlook and PowerPoint
- Healthcare, financial services or consumer product experience
- Ability to be flexible and work with ambiguity
*All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy
California, Colorado, Connecticut, Hawaii, Nevada, New Jersey, New York, Rhode Island, or Washington Residents Only: The salary range for this role is $88,000 to $173,200 annually. Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. UnitedHealth Group complies with al minimum wage laws as applicable. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you'll find a far-reaching choice of benefits and incentives.
Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.
UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.
