Intern, Legends College
1 month ago
LEGENDS
Founded in 2008, Legendsâ operating divisions worldwide include â Global Sales, Hospitality, Global Partnerships, Global Merchandise, Global Technology Solutions, Attractions, Growth Enterprises â offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning, and realizing exceptional experiences in sports and entertainment. For more information, visit www.Legends.net and follow us on Twitter and Instagram @TheLegendsWay.
LEGENDS COLLEGE
Legends College provides a holistic service solution unrivaled in the industry. Whether itâs advising on a new stadium or renovation project, developing & executing the ultimate menu for the game, or designing & selling the t-shirt that fans wear when they fill stadiums, we touch most of the ways fans and consumers engage with colleges and universities. Legends College is focused on creating the ultimate fan experience and helping our partners drive transformational revenue during this ever-changing time in collegiate athletics. Legends College provides the premium experience companyâs 360-degree service solution across research, project development, premium ticket sales, sponsorships, food & beverage, merchandise, membership clubs, business intelligence, marketing, and philanthropic fundraising & engagement to support leading universities, collegiate organizations, and events.
THE ROLE
We are seeking an energetic, responsible intern to join our growing organization. This intern will be responsible for focusing on consumer marketing for our University of Miami Partnership and their fans. We are looking for someone who has a passion for marketing research and data to capture the fans interests around University of Miami and their ticketed sports.
ESSENTIAL FUNCTIONS
- Assists with master data management strategy including maintaining a clean and accurate CRM.
- Works with full-time consumer marketing team on various digital marketing initiatives including email marketing, SMS, paid advertising, website and mobile app.
- Assist in the development of target audience segmentation and lead generation.
- Provide reporting on websites, campaigns, email and paid advertising performance in the form of reports and executive summaries.
- Analyze and recommend adjustments to SEO efforts, paid search and sponsored content strategies.
- Monitor and improve conversion rates and the monetized value of each client. Make recommendations for streamlining our online/ecommerce user experience in the context of how changes will affect user engagement.
- Participate in self-learning of industry best practices, demonstrating an ability to bring new ways of doing business into the organization for greater sales performance.
- Develop and oversee key analytics such as ROI and other digital KPIs, effectively executing a data-driven marketing approach.
- Provide support for key marketing systems and tools used to support the Engagement and Membership Sales and Service Team.
QUALIFICATIONS
- Â Currently enrolled or has obtained a Bachelors degree preferred.
- Â Preferred interest in working in sports and entertainment.
- Â Ability to work on average 20 hours per week.
- Â Ability to prioritize and organize projects.
- Â Eager to learn and work with your department in the company.
- Â Excellent verbal and written communication skills.
- Â Highly organized and ability to multitask a few projects at once.
- Â Proficiency in Microsoft Office.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to sit, talk, hear, use hands to finger, and handle controls. The employee frequently is required to reach with hands and arms. The employee is required to stand, walk, and stoop. Specific vision abilities required by this job include close vision and the ability to adjust focus.
Legends is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or genetic information.
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