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Director, Marketing and Fan Engagement
4 months ago
Title: Director, Marketing and Fan Engagement
Employee Classification: Athletic Program Director
Campus: University of North Texas
Division: UNT-Athletics
SubDivision-Department: UNT-Athletic Admin
Department: UNT-Athletics Facilities-220410
Job Location: Denton
Salary: Commensurate with experience.
FTE: 1.000000
Retirement Eligibility: {sTAOther10}
About Us - Values Overview:
Welcome to the University of North Texas System. The UNT System includes the University of North Texas in Denton and Frisco, the University of North Texas at Dallas and UNT Dallas College of Law, and the University of North Texas Health Science Center at Fort Worth. We are the only university system based exclusively in the robust Dallas-Fort Worth region. We are growing with the North Texas region, employing more than 14,000 employees, educating a record 49,000+ students across our system, and awarding nearly 12,000 degrees each year. We are one team comprised of individuals who are committed to excellence, curiosity and innovation. We are transforming lives and creating economic opportunity through education. We champion a people-first values-based culture where We Care about each other and those we serve. We believe that we are Better Together because we foster an inclusive environment of respect, belonging, and access for all. We demonstrate Courageous Integrity through setting exceptional standards and acting in the best interest of our communities. We are encouraged to Be Curious about opportunities for learning, creating, discovering, and innovating, and are encouraged to learn from failure. Show Your Fire by joining our team and exhibiting your passion and pride in your work as part of our UNT System team. Learn more about the UNT System and how we live our values at www.UNTSystem.edu.Department Summary
The University of North Texas competes as a member of the National Collegiate Athletic Association (NCAA) and the American Athletic Conference. North Texas' athletic programs are classified as NCAA Division I, the largest and highest division among all colleges and universities. The 46,000 square-foot Athletic Center located off South Bonnie Brae Street is the centerpiece of North Texas athletics. Athletics strives to conduct a competitive athletics program that promotes faculty, staff, student and community affiliation and participation with the North Texas Athletics. Provide facilities which attract the highest level of talent and allow student-athletes to perform at the highest level in practice and during competition.
Position Overview
This position is responsible for managing, creating and coordinating marketing and promotional campaigns for all of North Texas intercollegiate athletic programs that enhance the game day experience, increase attendance, and promote student involvement. Position also works closely with student and University organizations to create goodwill between the athletic department and its many constituents. Position works in the Denton community, as well as the entire D/FW Motorplex, to enhance season, single, and group ticket sales.
Minimum Qualifications
Bachelor's Degree in in related field and three years' of related experience; or any equivalent combination of education, training and experience.
Knowledge, Skills and Abilities
Knowledge and understanding of NCAA rules and regulations.
Preferred Qualifications
Master's Degree Preferred.
Required License/Registration/Certifications
Job Duties:
- Designs and implements effective sport or season specific marketing campaigns within limitations of available human and financial resources.
- Designs and implements marketing strategies to cultivate, retain or attract fans or potential fans within the immediate and surrounding area.
- Identifies and develops long term marketing plans and strategies to cultivate specific groups.
- Researches, identifies and implements creative, cost-efficient means to enhance exposure.
- Oversees and organizes the design and development of department publications including but not limited to posters, schedule cards, applications, billboards, advertising, fliers, brochures, banners, and displays.
- Develops and maintains athletic related, student-oriented programs, which directly impact incoming and current student perceptions of the athletics department and the university.
- Coordinates with key factions of the university community, alumni, bookstore, admissions, Pan Hellenic, RHA, SGA, and Letterwinners Association to maintain and foster support.
- Works with licensing company and retailers to promote the sales of spirit items. Monitor the items that are being sold to make sure that they conform to university and athletic department standards. i.e., specific PMS codes, etc.
- Works in conjunction with campus and department staff throughout the day today function of media, products, services or events. Design, implement and administer events for positive game day experiences.
- Supervises graduate assistants and interns.
Work Schedule:
Monday thru Friday 8am-5pm. Some evenings and weekends.
Driving University Vehicle:
Yes
Security Sensitive:
This is a Security Sensitive Position.
Special Instructions:
Benefits:
For information regarding our Benefits, click here.
EEO Statement:
The University of North Texas System is firmly committed to equal opportunity and does not permit -- and takes actions to prevent -- discrimination, harassment (including sexual violence) and retaliation on the basis of race, color, religion, national origin, sex, sexual orientation, gender identity or expression, age, disability, genetic information, or veteran status in its application and admission processes, educational programs and activities, facilities and employment practices. The University of North Texas System immediately investigates complaints of discrimination and takes remedial action when appropriate. The University of North Texas System also takes actions to prevent retaliation against individuals who oppose any form of harassment or discriminatory practice, file a charge or report, or testify, assist or participate in an investigative proceeding or hearing.
