Marketing Lead

1 month ago

Mountain View CA, United States Orby AI Full time

Orby AI builds the next-generation Automation AI platform to automate repetitive processes. It provides a unique “observe, learn, and automate” end-to-end experience powered by an actions-based foundation model. Orby observes a user’s activities, identifies repetitive work steps, and generates the suggestions that ultimately automate these tasks. Moreover, Orby works behind the scenes to continuously learn from human feedback, becoming smarter with no coding involved.

The two founders have unparalleled domain knowledge and AI expertise - Bella Liu led AI product and business development teams at UiPath (enterprise automation leader) from the early stage to post IPO and Will Lu led the engineering teams at Google building successful enterprise AI products in the last decade. Throughout the beta development, Orby has partnered with some of the world’s largest organizations to deploy the product and save users valuable time. They also hired world-class engineering, research, and design talent from Google, Microsoft, and Stanford who have extensive experience building cutting-edge technologies. Orby recently raised a Series A round from top VCs with a strong track record of backing category-defining companies.

Location: SF Bay Area

Responsibilities

  • Collaborate with the founders and initial GTM team to define the GTM strategy and plan, including but not limited to sales and channel strategy, target customer persona, product value proposition, pricing, marketing plan.
  • Develop clear and persuasive product messaging and positioning that resonates with target audiences and target persona. Ensure consistency across all marketing channels.
  • Build go to market collaterals including sales deck, website, demos, battle card, training materials, working with the founders and the initial sales team, and also customize the collaterals based on the customer persona.
  • Build inbound marketing campaigns to effective target potential customers and drive leads to the sales funnel.
  • Lead product launch and PR efforts across marketing, sales and product.
  • Generate high-quality content, including blog posts, whitepapers, case studies, and videos, that educates and engages customers and prospects and establishes thought leadership.
  • Gather feedback from customers and use it to influence product development and improvement. Advocate for customer needs within the organization.
  • Work with partners to build joint content such as joint blog posts, presentation materials at conferences, partner enablement materials, etc.
  • Define and track key performance indicators (KPIs) to measure the effectiveness of product marketing efforts. Use data to make informed decisions and iterate on strategies.

We're Eager to Work with individuals

  • Who want to join our mission to use AI to optimize efficiency and help people save time.
  • Who have an unwavering customer focus, committed to crafting experiences that delight.
  • who embrace excellence and consistently deliver top-tier work.
  • who are Innovators and thrive on creative thinking and dare to tread new paths.
  • who take bottomline responsibility, ownership and drive results.
  • and are Team players of the highest integrity, who foster trust and honesty.

Where We Work

  • We work in a hybrid model. During the week we’re in the office three days a week. During the day we have core hours when everyone is expected to be available. We are currently hiring in Sunnyvale, CA, although we do sometimes make exceptions.

Minimum Qualifications

  • Bachelor's degree in engineering, marketing, business, or a related field.
  • 10 years of experience in product marketing, preferably in the tech or startup industry.
  • Proven track record of successful product marketing execution
  • Excellent written and verbal communication skills.

Preferred Qualifications

  • Having worked in enterprise software industry
  • Having worked in product marketing for AI or related emerging technologies
  • Having worked in early stage startups
  • Amazing at storytelling

Compensation

  • We aim to attract and retain the best employees and compensate them in a way that appropriately and fairly values their individual contributions to the company.
  • We provide competitive benefits including medical, dental, and vision plans, unlimited PTO, paid lunch for in office days and a 401(k) savings plan with company match.
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