Vice President Digital Marketing and User Acquisition

4 weeks ago

Palo Alto CA, United States Baliston Full time

Vice President Digital Marketing and User Acquisition

  • You’re a driven individual with a constant desire to propel the business and growth your capabilities, bringing the following to the table:
  • Bachelor’s Degree or higher
  • Minimum 7-10 years’ director- or VP-level experience leading a digital marketing team for a B2C/DTC ecommerce business
  • Expertise in growth marketing, including paid media (search and social) and influencer marketing; exposure to or experience in OOH and streaming media
  • Ability to collect and report performance data
  • Experience in and comfort with managing external agency partners
  • Excellent planning and communication skills
  • Comfort with adapting to change and an ability to multitask and handle workload effectively to meet deadlines
Responsibilities
  • At the end of the day, you’re owning our approach to driving brand awareness and customer acquisition
  • You’ll devise effective means for filling the funnel with engaged, qualified visitors
  • You’ll work closely with the CMO and our top-notch performance marketing agency to build the optimal portfolio of acquisition channels, activities, and creative, all the while refining our audience targeting
  • Develop growth marketing strategies, including paid search and paid social, and work with agency to ensure successful implementation
  • Hire and lead a team of high-performing, growth-driven marketers
  • Work with internal and agency resource to create digital campaigns and content
  • Create budget and KPIs; track and report performance, refining and reapplying budget based on business results
  • Analyze performance data in conjunction with agency resources
  • Play a significant leadership role, working with key team and cross-functional partners in driving the business, contributing ideas and insights to drive continuous improvement
  • Stay abreast of industry trends, factoring new developments into Baliston’s marketing and ecommerce strategy
Qualifications
  • You’re a driven individual with a constant desire to propel the business and growth your capabilities, bringing the following to the table:
  • Bachelor’s Degree or higher
  • Minimum 7-10 years’ director- or VP-level experience leading a digital marketing team for a B2C/DTC ecommerce business
  • Expertise in growth marketing, including paid media (search and social) and influencer marketing; exposure to or experience in OOH and streaming media
  • Ability to collect and report performance data
  • Experience in and comfort with managing external agency partners
  • Excellent planning and communication skills
  • Comfort with adapting to change and an ability to multitask and handle workload effectively to meet deadlines
Responsibilities
  • At the end of the day, you’re owning our approach to driving brand awareness and customer acquisition
  • You’ll devise effective means for filling the funnel with engaged, qualified visitors
  • You’ll work closely with the CMO and our top-notch performance marketing agency to build the optimal portfolio of acquisition channels, activities, and creative, all the while refining our audience targeting
  • Develop growth marketing strategies, including paid search and paid social, and work with agency to ensure successful implementation
  • Hire and lead a team of high-performing, growth-driven marketers
  • Work with internal and agency resource to create digital campaigns and content
  • Create budget and KPIs; track and report performance, refining and reapplying budget based on business results
  • Analyze performance data in conjunction with agency resources
  • Play a significant leadership role, working with key team and cross-functional partners in driving the business, contributing ideas and insights to drive continuous improvement
  • Stay abreast of industry trends, factoring new developments into Baliston’s marketing and ecommerce strategy
Summary

Baliston is an innovative, prelaunch DTC startup founded by footwear, tech, and ecommerce veterans highly experienced in successfully bringing products to life. We set out to build a new paradigm for what a shoe experience can be. And we need passionate problem-solvers to join us in our quest...

Are you ready for a rewarding, fast-moving, and soul-satisfying next step in your career? Then read on, friend.

Your Mission

At the end of the day, you’re owning our approach to driving brand awareness and customer acquisition. You’ll devise effective means for filling the funnel with engaged, qualified visitors. You’ll work closely with the CMO and our top-notch performance marketing agency to build the optimal portfolio of acquisition channels, activities, and creative, all the while refining our audience targeting.

Responsibilities

• Develop growth marketing strategies, including paid search and paid social, and work with agency to ensure successful implementation

• Hire and lead a team of high-performing, growth-driven marketers

• Work with internal and agency resource to create digital campaigns and content

• Create budget and KPIs; track and report performance, refining and reapplying budget based on business results

• Analyze performance data in conjunction with agency resources

• Play a significant leadership role, working with key team and cross-functional partners in driving the business, contributing ideas and insights to drive continuous improvement

• Stay abreast of industry trends, factoring new developments into Baliston’s marketing and ecommerce strategy

About You

You’re a driven individual with a constant desire to propel the business and growth your capabilities, bringing the following to the table:

• Bachelor’s Degree or higher

• Minimum 7-10 years’ director- or VP-level experience leading a digital marketing team for a B2C/DTC ecommerce business

• Expertise in growth marketing, including paid media (search and social) and influencer marketing; exposure to or experience in OOH and streaming media

• Experience working in design-oriented and/or consumer electronics desirable

• Ability to collect and report performance data

• Experience in and comfort with managing external agency partners

• Excellent planning and communication skills

• Comfort with adapting to change and an ability to multitask and handle workload effectively to meet deadlines

Things You Might Like to Know

We’re excited you’re considering joining Baliston. A few nuggets to guide your exploration:

• Our HQ is in Palo Alto, CA, with offices in France and Luxembourg

• This role is based in Palo Alto; candidates should reside in or near the Bay Area for ready access to the office; partial remote work is possible.

Baliston focuses on Wearables and Designer Footwear. Their company has offices in San Francisco Bay Area and Palo Alto. They have a small team that's between 11-50 employees.

You can view their website at

Company information

At Baliston, we're leveling up the shoe game. Our 100% recyclable, bio-based shoes are an evolution of Design, Comfort, Technology, and Sustainability.Design: Partnering with a world-renowned creator, Philippe Starck, who sets the bar for balancing form, function, and comfort.Recycling: We've embraced circular design, from using minimal, sustainably sourced materials to efficiently recycling EVERY shoe.Stay Connected at Every Step: It isn't just about activity tracking data. It's a re-imagined shoe experience with technology that provides you with a deeper understanding of your personalized walking form not only move but move better.Subscription Model: Using a zero-waste annual subscription model ensures that each step you take is a step towards a sustainable future for our planet.We build footwear that moves us forward. Join the movement.

Retail, Consumer Goods, E-commerce, Apparel & Fashion, Wholesale

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