Director of Marketing Project Management and Operations

4 weeks ago

Chicago IL, United States NielsenIQ Full time

NielsenIQ is a global strategy and analytics company that provides tailored, data-driven solutions that drive sales, boost profitability. Leveraging our deep analytics expertise, NielsenIQ helps organizations improve their competitive position across all facets of planning and operations from assortment optimization, price optimization, promotional optimization, targeted marketing, and supplier collaboration.
The Go to Market (GtM) Product team is responsible for developing the strategy and executing our plan to successfully bring products to market and enable achievement NIQ's commercial goals through successful product delivery.
The Director of Product Go-to-Market Strategy is responsible for centrally coordinating, gathering and generating customer feedback, benchmarking against competition and the market, managing various projects at once, ensuring cross functional collaboration and tracking and communicating release progress.
Ensure robust pipeline growth, and work closely with product managers, various lines of business, sales, marketing, operations and technology.
Coordinate content marketing strategy, pricing strategy, value proposition, and sales process. Work with Product Managers, Commercial Teams, Marketing, Communications, Customer Success, PMO, Operations in various respects to ensure delivery
Utilize relevant tools, resources, and software to ensure successful and smooth product launches
Structured thinker - quickly organizes and executes action plans while also accounting for holistic impacts to strategy, commercialization, etc. as well as ability to identify new opportunities and risk mitigation. Comfortable with data analysis and how to translate into actions
~ Extensive cross-functional experience across a variety of roles like sales, strategy, business development, partnerships/alliances, consulting, project management, and services delivery
~ Advanced understanding key go-to-market principles, experience with defining and maintaining KPIs / OKRs for business or product, and components of product lifecycle management
~ Flexible working environment
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View.
NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. Follow us on: LinkedIn | Instagram | Twitter | Facebook
Our commitment to Diversity, Equity, and Inclusion
NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide.
Learn more about how we are driving diversity and inclusion in everything we do by visiting the NielsenIQ News Center:

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