Head of Digital Marketing

1 month ago

Washington DC, United States National Restaurant Association Full time

Description The National Restaurant Association and National Restaurant Association Educational Foundation are proud to be part of a highly respected industry, providing hospitality, opportunity, and quality of life. Much like the industry we represent, we have a dynamic, diverse, and inclusive culture, grounded in trust, hospitality, collaboration, and innovation. These are the core values that inspire our work, and what we're looking for in an experienced Director of Product and Growth Marketing for our industry-leading hospitality training products.
The learning products offered by the National Restaurant Association has certified millions of food service employees and provided best in class food safety, hospitality, and leadership training to food service businesses across the world. We provide our global audience with innovative, engaging training across multiple platforms, from textbooks to online resources to mobile applications, with a focus on both compliance-driven and career-development suites.
As an integral member of our Business Services Division, you will lead efforts to develop and manage marketing strategies for our hero brands ServSafe, ServSuccess, National Registry of Food Safety Professionals, and American Hotel and Lodging Educational Institute, including development and oversight of our go-to-market programs marketing operations and sales enablement. Ideal candidates bring a minimum 8-10 years of experience with B2B/B2C product marketing and growth management, including sales enablement and revenue operations. Position requires a creative and collaborative leader who brings outstanding strategic and forward-thinking and extensive knowledge of marketing best practices.
This role can operate from our Chicago or Orlando office, following our hybrid work structure with a required three days onsite, Monday - Wednesday and remote days Thursday and Friday.
We are proud to offer our team members comprehensive benefits, designed to support their financial, professional, and personal well-being. In addition to outstanding healthcare coverage (medical, dental and vision), competitive salaries, generous vacation and leave time, we offer a matching 401(k) plan, a unique collection of corporate discounts and memberships, as well as programs to support career and skills development, including coaching, learning and tuition assistance, and so much more.
Product Marketing

Manage the product marketing organization team and budget.
Lead the strategy, planning, and execution of go-to-market plans working closely with Product, Sales and Digital leads.
Ensure alignment on product positioning and message architecture across all channels including Digital Marketing, Sales, and Product.
Take a data-driven approach to campaign strategy focusing investments on the most impactful outcomes and specific KPIs.
Define and operationalize the Product Marketing function.
Establish and manage content strategy (collateral+ email campaign).
Oversee marketing funnel along with their relevant KPIs such as CTR, CVR, and CPA.
Growth Marketing and Sales Enablement

Develop the strategy, implement, and optimize comprehensive marketing initiatives and programs that create demand for our solutions.
exercise a data-centric approach to implement metrics for measuring growth, market share, and company penetration.
Build an underlying growth engine that operates at the intersection of data/science, content, storytelling, and creativity.
Revenue Operations

Develop and execute revenue operations strategies aligned with the company's overall goals and growth targets.
Collaborate with senior leadership to define key performance indicators (KPIs) and metrics that measure revenue generation, customer retention, and operational effectiveness.
Identify opportunities for revenue optimization and process improvements across departments.
Design and implement streamlined processes that enhance the efficiency of lead generation, sales operations.
Foster strong partnerships with Sales, Marketing, Finance, and Customer Success teams to ensure alignment and seamless information flow.
Own the RevOps stack and drive the evaluation, strategic implementation, and maintenance of tools and technologies to drive efficiency, effectiveness, and scale. Create and continuously document strategic, process-driven standard operating procedures.
Bachelor's degree in Business or Marketing required, MBA preferred.
~ Minimum 10 years of experience in product marketing.
~8-10 years of experience with B2B/B2C growth marketing and marketing and sales operations.
~ Familiarity with Education/Training/Certification industry highly desirable.
~ Knowledge of Hospitality/Restaurant industry a plus.
~ Experience with Salesforce.com, Marketo and NetSuite ERP highly desirable and Testing platforms such as Litmus experience a plus.
~ Proven success building full-stack B2B marketing funnels and exceeding ROI targets.
~ Ability to develop and implement processes to scale product marketing to succeed.
~ Ability to synthesize and troubleshoot data from multiple sources, unpack relevant insights, and make recommendations to drive meaningful growth.
~ Demonstrative abilities in collaborative team building and consensus.
~ Computer proficiency across MS Office including strong Excel and PowerPoint skills; ability to learn other computer software programs as needed.
~ Ability to travel quarterly or as needed.

All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, or national origin, age, disability status, genetic information and testing, family and medical leave, protected veteran status, or any other characteristic protected by law. We strongly encourage women, minorities, people with disabilities and veterans to apply for our job openings. This commitment supports our policy of developing and capitalizing on the abilities of all our team members, as well as selecting, developing and promoting those who are best qualified.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.

  • Senior Manager, Digital Marketing

    3 weeks ago

    Washington, United States Fbbrands Full time

    If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process. Senior Manager, Digital Marketing Manager NEW YORK, NY, US 30+ days ago Requisition ID: 1923 Salary Range: $117,042.00 To 162,856.00 Annually EMPLOYER: FullBeauty Brands Management Services, LLC TITLE:...

  • Associate Director of Brand and Marketing

    1 week ago

    Washington DC, United States Planned Parenthood of Metropolitan Washington DC Full time

    Description: The Associate Director of Brand and Marketing is responsible for leading the Brand and Marketing team in developing, implementing, and executing strategic brand and marketing campaigns. This involves creating an integrated marketing strategy to attract and retain patients, enhance the brand across the DC metropolitan region, and work...

  • Founder - Head of Sales & Marketing

    12 hours ago

    Fort Washington, United States Regiondesigns Full time

    Join us and make a lasting difference in the Caribbean We are currently seeking a new founder to join the team and help propel the company and the team to a new level of growth and prosperity. We strongly believe in building and following repeatable processes and systems. This founder will help the team build these processes. This founder will be in charge...

  • Senior Digital Designer

    4 weeks ago

    Washington, United States Main Digital Full time

    WHO ARE WE LOOKING FOR?We are seeking a passionate, non-linear thinker who thrives in the intersections of brand, marketing, and digital. Someone comfortable working in a fast-paced environment with a diverse clientele across several industries. A person who communicates honestly and is always willing to put their best ideas forward.WHAT YOU’LL DO:The...

  • Senior Digital Designer

    1 month ago

    Washington, United States Main Digital Full time

    WHO ARE WE LOOKING FOR?We are seeking a passionate, non-linear thinker who thrives in the intersections of brand, marketing, and digital. Someone comfortable working in a fast-paced environment with a diverse clientele across several industries. A person who communicates honestly and is always willing to put their best ideas forward.WHAT YOU’LL DO:The...

  • Senior Digital Designer

    5 days ago

    Washington, United States Main Digital Full time

    WHO ARE WE LOOKING FOR?We are seeking a passionate, non-linear thinker who thrives in the intersections of brand, marketing, and digital. Someone comfortable working in a fast-paced environment with a diverse clientele across several industries. A person who communicates honestly and is always willing to put their best ideas forward.WHAT YOU’LL DO:The...

  • Marketing Assistant

    2 weeks ago

    Washington, United States Lightning Spark Marketing Full time

    Job DescriptionJob DescriptionJob Title: Marketing AssistantLocation: Washington, DCJob Description: We are looking for a Marketing Assistant to support the Marketing department in executing marketing campaigns, analyzing market trends, and assisting in various marketing activities. The ideal candidate will be a proactive self-starter with a passion for...

  • Marketing Assistant

    6 hours ago

    Washington, United States Lightning Spark Marketing Full time

    Job Title: Marketing Assistant Location: Washington, DC Job Description: We are looking for a Marketing Assistant to support the Marketing department in executing marketing campaigns, analyzing market trends, and assisting in various marketing activities. The ideal candidate will be a proactive self-starter with a passion for marketing, excellent...

  • Marketing Assistant

    2 weeks ago

    Washington, United States Lightning Spark Marketing Full time

    Job DescriptionJob DescriptionJob Title: Marketing AssistantLocation: Washington, DCJob Description: We are looking for a Marketing Assistant to support the Marketing department in executing marketing campaigns, analyzing market trends, and assisting in various marketing activities. The ideal candidate will be a proactive self-starter with a passion for...

  • Digital Marketing Associate

    2 weeks ago

    Washington, United States Addison Group Full time

    Job DescriptionJob DescriptionRole: Digital Marketing AssociateLocation: Washington, DC; Hybrid Remote Work SchedulePay Rate: $21-24/Hour Our client is seeking a Digital Marketing Associate to join as an integral member of their team.Job Responsibilities:· Collaborate with Content and Web Managers, Executive and Managing Journal Editors, and internal...

  • Manager, Digital Performance Marketing

    3 weeks ago

    Port Washington, United States Penn Foster Inc Full time

    Job Description Summary: As a Digital Performance Marketing Manager, you will be responsible for developing and executing digital marketing campaigns across multiple channels, with the aim of increasing customer acquisition, revenue growth, and customer retention. You will work closely with the marketing team, product team, and other cross-functional teams...

  • Digital Assistant Marketing Manager

    7 hours ago

    Port Washington, United States Ajulia Executive Search Full time

    This position will also work with the Director of Marketing to develop marketing strategies and identify new opportunities with a major focus on ecommerce marketing. Individuals in this position will develop and implement marketing initiatives to promote the companys contract manufacturing capabilities, including trade show materials, media campaigns, and...

  • Digital Assistant Marketing Manager

    2 days ago

    Port Washington, United States Ajulia Executive Search Full time

    This position will also work with the Director of Marketing to develop marketing strategies and identify new opportunities with a major focus on ecommerce marketing. Individuals in this position will develop and implement marketing initiatives to promote the company’s contract manufacturing capabilities, including trade show materials, media campaigns, and...

  • Senior Manager of Website

    2 weeks ago

    Washington, United States Crowell & Moring Full time

    Company DescriptionJob Description Crowell & Moring LLP is an international law firm with offices in the United States, Europe, MENA, and Asia that represents clients in litigation and arbitration, regulatory and policy, and transactional and corporate matters. The firm is internationally recognized for its representation of Fortune 500 companies in...

  • Senior Manager of Website

    1 week ago

    Washington, United States Crowell & Moring Full time

    Job DescriptionCrowell & Moring LLP is an international law firm with offices in the United States, Europe, MENA, and Asia that represents clients in litigation and arbitration, regulatory and policy, and transactional and corporate matters. The firm is internationally recognized for its representation of Fortune 500 companies in high-stakes litigation and...

  • Senior Manager of Website

    7 days ago

    Washington, United States Crowell & Moring Full time

    Company DescriptionJob Description Crowell & Moring LLP is an international law firm with offices in the United States, Europe, MENA, and Asia that represents clients in litigation and arbitration, regulatory and policy, and transactional and corporate matters. The firm is internationally recognized for its representation of Fortune 500 companies in...

  • Senior Manager of Website

    4 days ago

    Washington, United States Crowell & Moring Full time

    Job DescriptionCrowell & Moring LLP is an international law firm with offices in the United States, Europe, MENA, and Asia that represents clients in litigation and arbitration, regulatory and policy, and transactional and corporate matters. The firm is internationally recognized for its representation of Fortune 500 companies in high-stakes litigation and...

  • Senior Manager of Website

    5 days ago

    Washington, United States Crowell & Moring Full time

    Job DescriptionCrowell & Moring LLP is an international law firm with offices in the United States, Europe, MENA, and Asia that represents clients in litigation and arbitration, regulatory and policy, and transactional and corporate matters. The firm is internationally recognized for its representation of Fortune 500 companies in high-stakes litigation and...

  • Digital Media Director

    1 month ago

    Washington, United States Foundation for Defense of Democracies Full time

    Job DescriptionJob DescriptionDigital Media DirectorThe Foundation for Defense of Democracies (FDD) seeks to hire a highly motivated, experienced communications professional to lead the organization's digital media team and drive FDD's multimedia strategy via impactful digital content. This individual must have extensive knowledge of policy...

  • Digital Marketing Manager ~ Email, SMS, Paid Search

    2 weeks ago

    Washington, United States The Consortium Full time

    DIGITAL MARKETING MANAGER JOB SUMMARY: The Digital Marketing Manager designs and manages digital marketing/communications strategies and activities related to digital channels to drive specific outcomes and actions among the target audience. ESSENTIAL JOB RESPONSIBILITIES: 1. Designs and implements communications and outreach strategies tailored for target...