Head of Marketing Automation

1 month ago

Sunnyvale CA, United States CrowdStrike Full time

As a global leader in cybersecurity, our team changed the game. Since our inception, our market leading cloud-native platform has offered unparalleled protection against the most sophisticated cyberattacks. We’re looking for people with limitless passion, a relentless focus on innovation and a fanatical commitment to the customer to join us in shaping the future of cybersecurity. Consistently recognized as a top workplace, CrowdStrike is committed to cultivating an inclusive, remote-first culture that offers people the autonomy and flexibility to balance the needs of work and life while taking their career to the next level. We are looking for a Director of Product Marketing to own the positioning, messaging, and go-to-market strategy for CrowdStrike’s IT Automation suite of offerings. This key role will partner closely with our product management, business development, marketing, and sales teams to bring exciting new innovations to market, drive value to our customers, and grow our position as the cybersecurity platform of choice for stopping breaches, as well as unify IT and security.
We also need you to have a comprehensive understanding of multiple domains across IT Operations and cybersecurity as well as strong knowledge of IT management, endpoint management, security operations, and risk/compliance products and related technologies. You’ll need to develop clear and crisp messaging and positioning for Falcon for IT, other related products, and the overall CrowdStrike Falcon platform.
We are at a pivotal moment, poised to disrupt the legacy IT operations market and truly unified security and IT in a single AI-native platform. We need your passion and marketing leadership to capitalize on this unique opportunity and achieve our full potential.
Create compelling, differentiated messaging and positioning, with a clear understanding of the target customer and the core capabilities of the offering.
Drive awareness, adoption, and growth of the Falcon for IT module and related modules across the CrowdStrike Falcon platform.
PMM Leadership: Plan, implement, and manage our overall product marketing strategy for Falcon for IT and associated product and service offerings.
GTM Leadership: Engage with cross-functional teams to help design, plan and execute the go-to-market strategy that drives measurable results.
Content Creation: Develop fresh content including collateral, thought leadership assets and solution presentations, website content, videos, blogs, by-lined articles and more to execute communication strategies and accelerate the buyer's journey.
Sales Enablement: Work closely with sales and alliances teams to ensure the value proposition, assets, training, support structures, and incentive plans are all in place for a strong sales motion in line with our product and ecosystem capabilities.
Market and Competitive Intelligence: Be the expert on target buyers, market trends, and competitive offerings across the cybersecurity landscape and how this intersects with our offerings. Use this to drive differentiation and influence overall planning.
15+ years of cybersecurity product marketing experience strongly preferred.
~ Bachelor's degree in business, marketing, or engineering preferred. MBA from a top tier program is recommended, but not required.
~ Excellent people skills to interact with staff, colleagues, cross-functional teams and third parties.
~ Self-motivation, initiative, and resourcefulness to effectively manage multiple projects simultaneously.
~ Passion about cybersecurity and ability to deliver in the face of a challenge.
~ Ability to create clear and compelling messages as well as willingness to roll up the sleeves to create externally-facing assets or internal deliverables.
~ CrowdStrike is a leader in cybersecurity. Remote-first culture
Competitive vacation and flexible working arrangements
Offices with stocked kitchens when you need to fuel innovation and collaboration
By embracing the diversity of our people, we achieve our best work and fuel innovation - generating the best possible outcomes for our customers and the communities they serve.
If you need reasonable accommodation to access the information provided on this website, please contact Recruiting@crowdstrike.CrowdStrike participates in the E-Verify program.
CrowdStrike, Inc. is committed to fair and equitable compensation practices. The base salary range for this position in the U.A candidate’s salary is determined by various factors including, but not limited to, relevant work experience, skills, certifications and location.

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