Senior Manager, Brand Development
3 weeks ago
Lead the marketing, product launch and forecasting efforts for the generics commercial team. This position will generate sales analytics, product management and portfolio analysis to support the Generics Retail business. This role will be require cross functional collaboration with several brand business units, retail generics, and institutional generics to successfully process and administer all contracts and bids for commercial products specifically to meet the department and company goals. Analyze complex data of generic pharmaceutical product supplies, demand, customer demographics, and pricing to evaluate market dynamics
Develop marketing strategy, analyze internal and external environment, market and product level trends, customer behavior to product forecast for commercial products; Provide input to supply chain for sales planning and lead product growth with sales team to drive business and achieve revenue, profit and market share goals
Set marketing objectives, strategies, and performance targets for product; track performance metrics and recommend remediating actions
Manage a portfolio of 100+ molecules, 400+ SKUs at customer level, product level forecasting, track new awards and manage wins and losses
Provide proactive and in-depth financial analysis of product or market-specific business activity for new product launches
Create monthly IQVIA data analysis and reports for sales team and senior management
Monitor market share at product level based on competition, pricing utilization, costs and work with sales team and pricing team to evaluate recommendations for forecast adjustments
Prepare, deliver and present in PowerPoint and excel to summarize complex data analysis - Sun and competitor's market share, position, sales, and other key metrics - where Sun competes
Work with internal stakeholders to retrieve and prepare various data sources such as direct customer sales, indirect distributor sales, and other adjustments for purposes of forecasting, sales planning and budgeting
Complete ad-hoc analyses and projects per Management's request. Work closely with Finance and Pricing team to ensure all discounts and rebates are appropriately captured and accounted in SAP pre- and post-closing; oversee accurate preparation and maintenance of Gross-to-Net Rates.
Qualifications: Minimum of a Bachelor Degree and 4-5 years of experience. MBA preferred
GENERIC pharmaceutical industry experience required
Strong computer skills, including extensive knowledge & proficiency in Microsoft Excel - ability to understand and maneuver large amount of spreadsheet data is necessary.
Understanding of market trends, customer needs, financial data and competitive intelligence.
Strong working knowledge of MS Office including Word, Excel, PowerPoint.
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