Leads Director

1 month ago


Chicago IL, United States BCI Acrylic Inc. Full time

Develop campaign strategies that leverage the full scope of marketing programs, including online, tradeshow and events, email nurturing programs, telemarketing, advertising, and more
Work with the marketing communication team to develop targeted content assets
Manage the lead qualification process using predictive lead scoring and refine end-to-end campaign and lead management processes
Systematically monitor and analyze performance against lead and other marketing goals and over past performance and continually drive Marketing ROI to optimize the program and ongoing growth, looking for areas for additional investment in time and money
Provide a weekly report to VP and senior leadership for KPIs, work with the leadership team to define demand generation strategy
Prior demand generation experience targeting mid-market/enterprise companies.
~ Highly knowledgeable about marketing automation systems
~ Experience partnering with Sales on pipeline development (e.g. Salesforce, Pipedrive, etc.)
~ Personal drive to push your career forward If you’re an experienced marketer on your way up, creative, analytical, detail-oriented, and comfortable working in a fast-paced environment, we’d love to talk to you.
~ Four-year Bachelor or Master’s Degree. Majored in Business, Marketing, Retail business or related field
~ To apply, please submit your application to:



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