Marketing manager

3 weeks ago

Kansas City MO, United States H&R Block Full time

Define and deploy best in class email & SMS engagement strategy for H&R Block products and brands. Deliver on business goals through the right contact plan, segmentation, creative and journey design drive retention, upsell, cross sell with existing and lapsed customers.
~ Lead, develop, recommend and implement customer marketing plans and programs for key H&R Block brands and products designed to increase revenues, client base, and profitability. Works on programs that have high visibility and multi department, complex design. Ensure adherence of marketing plans and programs with overall corporate strategy and objectives. Prioritize projects based on evaluation of short and long-term benefit to the company. 
~ Utilize performance marketing rigor with a data driven approach to identify wins and opportunities Monitor and manage performance pace to forecast, driving persistent year over year improvements. 
~ Communicate the status of key projects to ensure program integration and delivery with other initiatives.
~Present email/ SMS strategy, plans and performance to marketing and business unit leadership.
~ Direct and monitor outside advertising agencies to ensure the company’s customer marketing goals are achieved in the most efficient and effective manner.
~ To provide help and inspire confidence in our clients and communities everywhere. We are a people company first and a tax company second. A place with an amazing and storied history, but with a strong and urgent focus on the future. H&R Block is committed to diversity and inclusion and is proud to be an equal opportunity employer. We consider qualified applicants regardless of race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. MBA
A minimum of six years consumer marketing experience.
Familiarity with franchised, multi-unit retail, financial services, and/or seasonal business.
Broad-based consumer marketing experience, including specific knowledge of advertising, media, CRM, database, direct response, promotion, merchandising and research.
Proven experience in developing and presenting customer relationship marketing strategies.
Demonstrated knowledge of marketing principles, practices and techniques.
Strategic planning, organizational and prioritization skills.
Effective project management skills with the ability to manage multiple projects simultaneously while adhering to established timeframes.
Ability to balance short and long-term priorities.
Bachelor’s degree in Marketing, Business, or other related field or an equivalent combination of education and experience.

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