Director of Product Marketing
3 weeks ago
- Develop and refine a comprehensive marketing and growth strategy, detailing customer acquisition, retention, and go-to-market initiatives, and oversee its execution to drive new and recurring revenue and overall growth.
- Support the creative development of campaigns, ensuring accuracy in feature, benefit, and claims representation.
- Evaluate and analyze product revenue performance and marketing activities, recommending enhancements and evolution, while identifying opportunities for incremental growth.
- Analyze market trends, customer behavior, and competitor activities to identify opportunities and optimize marketing strategies.
- Demonstrate thought leadership on emerging trends and consumer insights to inform and validate product positioning, messaging, and communications.
- Lead the development of consumer personas and segmentation strategies.
- Serve as the product and category expert, comprehensively understanding price, offers, positioning, and the competitive landscape.
- Monitor and analyze the effectiveness of performance marketing campaigns, collaborating with the performance marketing team to iterate and implement strategies to enhance customer acquisition cost (CAC), improve customer lifetime value (LTV), and increase overall acquisition volume.
- Track and report on key performance indicators (KPIs) to gauge the success and impact of marketing initiatives.
- Bachelor's degree in Marketing, Business, or a related field; MBA is advantageous.
- 8+ years of experience in product marketing, encompassing messaging, positioning, and communications strategy, preferably within the direct-to-consumer industry.
- 3+ years of experience in subscription product categories.
- Proven expertise in developing and executing multi-channel go-to-market strategies.
- Strong leadership and communication skills, with a demonstrated ability to collaborate effectively across diverse teams.
- Analytical mindset with the capacity to interpret data and drive data-driven decisions.
- Experience leveraging consumer insights to develop impactful marketing programs and campaigns.
- Demonstrated success in developing and executing effective product launch plans.
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Director of Product Marketing
4 weeks ago
Chicago, United States Northern Impact Full timeOverview One of America's largest retailers is seeking a seasoned Product Marketing Director to spearhead marketing endeavors and drive growth for products. This pivotal leadership role offers an exciting opportunity within our rapidly expanding environment, positioning you as a key member of the company's marketing team. Your primary responsibilities will...
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director of marketing
4 weeks ago
Chicago, Illinois, United States Rush & Company Full timeOur client is a technology company that powers merchandise sales for the music & entertainment industry. They provide turn-key solutions for apparel & merchandise, design, logistics, and technology. This company has established themselves as a leader in the music & merchandise industry and are looking to expand their reach into other new markets. This is an...
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Director of Marketing
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Chicago, United States Schréder SA Full timeWant to join a company with a century-long tradition of innovation and entrepreneurial spirit that pushes the limits of the smart lighting industry? A company that requires employees to broaden their expertise to not only light urban environments but also deliver services for engaging and interactive public spaces. With a rich heritage in engineering,...
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Director, Product
4 weeks ago
Chicago, United States National Restaurant Association Full timeWe are proud to offer our team members comprehensive benefits, designed to support their financial, professional, and personal well-being. In addition to outstanding healthcare coverage (medical, dental and vision), competitive salaries, generous vacation and leave time, we offer a matching 401(k) plan, a unique collection of corporate discounts and...
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Product Marketing Specialist
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Chicago, United States Relativity Full timeThe Specialist, Product Marketing is responsible for contributing to product strategy, executing ongoing go-to-market activities, delivering high-quality content, and providing support to customer-facing teams. As strategic, cross-functional partners to teams including Product Management, Sales, Customer Success, and Marketing, this position will work with a...
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Associate Director of Advancement
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Director, Product Manager
1 day ago
Chicago, United States Hitachi Automotive Systems Americas Full timeDirector, Product Manager - Core Products page is loaded Director, Product Manager - Core Products Apply locations Chicago, Illinois, United States time type Full time posted on Posted Yesterday job requisition id R0043430 Location: Chicago, Illinois, United States Job ID: R0043430 Date Posted: 2024-02-01 Company Name: HITACHI GLOBAL AIR POWER US, LLC...
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Chicago, United States Three Pillars Recruiting Full timeOne of our clients is looking for an experienced Director/Senior Director/VP of Sales to join their team.VP ResponsibilitiesFocus on expanding their regional presence and bringing their offering to a growing book of leading agencies and Fortune 1000 brandsLeverage personal relationships, product knowledge, and best practices to clearly communicate the...
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Director of Sales and Marketing
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Chicago, United States Gecko Hospitality Full timeDirector of Sales and Marketing Upscale Hotel Our Company is an industry leader looking for an experienced Director of Sales and Marketing to join our team. Apply today for our location in Chicago IL. We are looking for those who celebrate culture, humor, wit, thoughtful and attentive service and team orientation. Our history of hospitality continues...
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Director, Derivatives Market Intelligence
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Director of Production
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Director of Marketing
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Marketing Director
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Marketing Director
1 week ago
Chicago, United States Smith, Bucklin & Associates Full timeDescriptionSmithbucklin, a 100-percent employee-owned professional services company serving non-profits and industry associations, is seeking an experienced Marketing Director for the Corporate Marketing team. As the Director of External Marketing at Smithbucklin, you will play a pivotal role in shaping and executing our external marketing strategies....
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Director, Lifecycle Marketing
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Chicago, United States Vivid Seats Full timeWho we are : Founded in 2001, Vivid Seats (NASDAQ: SEAT) is a leading online ticket marketplace committed to becoming the ultimate partner for connecting fans to the live events, artists, and teams they love. We believe in the power of experiences and are fiercely dedicated to building products that inspire human connections. Named as one of Built In's top...
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Senior Director, Marketing
1 month ago
Chicago, Illinois, United States Center for Research in Security Prices (CRSP) Full timeGENERAL SUMMARY: The Senior Director, Marketing at CRSP will oversee the development and implementation of marketing strategies and campaigns for the entire CRSP enterprise. This role will drive the collaborative development of the overall marketing strategy in alignment with CRSP's evolving business objectives and requires close collaboration with...
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Director of Marketing
2 weeks ago
Chicago, United States Infuse Hospitality Full timeAre you ready to dive into a world where creativity knows no bounds? Infuse Hospitality is seeking a visionary individual to join the team as Director of Marketing, where innovation meets passion, and every idea is a catalyst for greatness. As the driving force behind our marketing function, you'll be at the helm of crafting and executing strategies that...
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Senior Director, Marketing
7 days ago
Chicago, United States CRSP COMPANY Full timeGENERAL SUMMARY: The Senior Director, Marketing at CRSP will oversee the development and implementation of marketing strategies and campaigns for the entire CRSP enterprise.This role will drive the collaborative development of the overall marketing strategy in alignment with CRSP's evolving business objectives and requires close collaboration with leadership...
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Product Marketing Manager
2 weeks ago
Chicago, Illinois, United States Kpler Full timeRole Overview:Kpler is seeking an experienced Product Marketing Manager to join our dynamic marketing team. The ideal candidate will be responsible for driving the go-to-market strategy for our suite of products and has commodity market experience. You will work closely with our product, sales, and marketing teams to articulate product value propositions and...