Marketing Director

2 weeks ago

Chicago, United States Frontier Management (OR) Full time

Frontier Senior Living is seeking an outstanding Sales Director to join The Reserve at Oswego community located in Oswego, Illinois. Demonstrated success as a leader in similar settings is required of the Sales Director.

Position qualifies for a Performance Based Bonus Program See below for more detail.

Requires a Tuesday – Saturday schedule

Frontier Senior Living's portfolio of communities spans throughout the United States with each community sharing a commitment to superior service and quality lifestyle for our residents within their own unique setting. Frontier's mission is to provide an enriched and meaningful experience for our residents, team members, and community partners. If you are as committed and passionate about serving the needs of our senior residents as we are, we encourage you to apply and experience the Frontier Difference.

The Sales Director is responsible for achieving high occupancy via direct sales interaction with prospective residents, their families, and professional referral resources. Additional responsibilities include outreach efforts with various medical professionals and organizations that have the ability/need to directly refer prospects to quality Senior Living options as well as full management of the community's CRM database. The Sales Director is also responsible for the development of community events that are innovative and engage the consumer in a relevant and purposeful manner creating organic exposure to our Senior Living services.

Primary Duties and Responsibilities:

· Performs facility marketing and sales activities including community events, prospective resident generation, tours, prospective resident follow-up and direct sales

· Grow your community’s social media presence by ensuring high-quality pictures and engaging stories are posted at least three times a week.

· Build your community’s digital reputation by requesting positive online reviews from resident families, vendors, and community partners.

· Monitors sales and other key metrics to ensure maximum results that assist in the complete fill up of the facility

· With general guidance and input from the management team, develops and implements an annual Marketing Action Plan, reviewed quarterly, for the community

· Performs community relation functions and participates in local community activities for the facility with particular attention to clergy, medical, legal, financial and business entities who would have influence with the senior market

· Maintains appropriate contact and develops a strong working relationship with local associations and community organizations that serve and support seniors

· Prepares and delivers presentations promoting the community as needed

· Ensures company profitability by meeting all facility activity and marketing budgets and census guidelines as set by the corporation

· Develops and implements purposeful, relevant and innovative in-house events and functions that will generate new traffic to the community

· Conducts in-depth interviews with prospective residents and other necessary parties to determine qualifications for residence into the community

· Conduct in-depth competition studies to determine strengths/weaknesses, census levels, rental rates, the range of services, department leaders, advertising/promotions, menu/food service, activities, amenities, etc.

· Manages inventory and distribution of all collateral marketing materials including handouts, postcards, brochures, etc.

· Identifies overall trends in the marketplace that would indicate adjustments to be made in the overall marketing strategy for the community or in individual instances

· Performs additional job duties as assigned

Other Requirements:

· Bachelor's degree in business, marketing, or a related field (preferred).

· 3+ years of outside sale experience. Senior Living sales experience a plus

· Proven track record of success in senior living sales or a similar industry.

· Strong leadership skills with the ability to inspire and motivate a sales team.

· Excellent communication and interpersonal skills to build relationships with diverse individuals and groups. English language skills adequate to allow communication with residents and staff, and to understand written and verbal instructions.

· Exceptional customer service orientation with a focus on resident satisfaction.

· English language skills adequate to allow communication with residents and staff, and to understand written and verbal instructions

· Proficiency in using CRM software, Microsoft Office Suite, and other sales tools.

· Ability to work independently, prioritize tasks, and manage time effectively.

· Ability to work a Tuesday through Saturday schedule, including evenings, weekends, and holidays, as required.

· A caring disposition towards the elderly.

· Must have an active current driver’s license in good standing.

· Typing skills.

· Have a neat, professional, courteous manner and appearance.

· Exceptional problem solving, conflict management, and budgeting skills.

The Sales Director qualifies for a Performance-Based Bonus Program Frontier Senior Living, LLC has an established Performance Based Bonus program for our community’s Sales Director that incentivizes diligent efforts and outcomes, which positively impact the Company and its future, by striving to control costs, maintain high levels of resident satisfaction and reaching high census targets.

Frontier Senior Living offers a competitive salary and a work environment that encourages initiative and fosters respect. Frontier Senior Living, LLC offers medical, dental, vision, life/AD&D, Flexible Spending Account, Short Term Disability, Accident Insurance, Critical Illness Insurance, and Hospital Indemnity Insurance. We also offer a 401(k) plan with a competitive Match program. To discover more about the Frontier Senior Living team, please visit our site at www.frontiermgmt.com

Equal Opportunity Employer/ Drug-Free Workplace

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