Marketing Specialist
1 month ago
Fraym is a technology company working to map humanity. Our predictive data allows customers to zoom-in to communities across the globe and know the people's attributes, attitudes, and behaviors at the neighborhood level. Governments, organizations, and companies use Fraym data to help solve the most pressing challenges of our time including climate change, inequality and insecurity, global health, and energy access.
In this role, you will work closely with the director of experience and the digital marketing lead to execute a multi-channel marketing strategy. You’ll be part of the go-to-market team which includes sales, marketing, and customer experience.
This position is remote, but candidate should be located in the Washington, DC area for the occasional in-person meeting.
Email Marketing Responsibilities (80% of time)
Produce and execute all email campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling.
Manage and execute email marketing calendar (in Monday.Use customer data such as web-behavior to drive the message and content personalization.
Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts, and segments, send time, and new features intended to drive performance lift.
Work in partnership with designers and copywriters to optimize email creative and template structure based on best practices.
Provide regular campaign performance reports that include opens, clicks, conversions, revenue, revenue lift, unsubscribes, etc.
Manage Fraym’s event marketing
Exhibit preparation: book sponsorships, place exhibit orders via vendors (furniture, A/V), coordinate shipping, register attendees, book lodging
Event promotion: work with Fraym leads to create relevant collateral, curate announcement lists, manage email marketing for each event
Brand Management
Ensure all branded materials follow the brand guidelines
Follow the content guidelines when writing
Proofread all marketing materials with high attention to detail
Proven experience managing an email marketing program.
Hands-on experience in marketing automation platforms.
Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g., Experience building an email marketing campaign from scratch.
Google AnalyticsGoogle Analytics, HTML/CSS, A/B Testing, and other CMS.
Knowledge of SEO/SEM.
Strong project management skills and exceptional attention to detail.
Agency or comparable in-house marketing experience
Marketing automation experience (preferably Pardot)
B2G (marketing to USG)/B2B experience
Competitive, market-based salary commensurate with experience, including base salary and annual performance bonus
Stay healthy and happy through our comprehensive medical, dental, and vision insurance, including other ancillary benefits
Take time away from the office through our Flexible Paid Time Off
Be a part of a community; We are a “Growth Culture” that provides opportunities for career advancement and professional development in a fast-growing company
Fraym recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, family status, veteran status, and other protected status as required by applicable law.
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