Marketing Specialist

3 weeks ago

Arlington VA, United States Fraym Full time

Fraym is a technology company working to map humanity. Our predictive data allows customers to zoom-in to communities across the globe and know the people's attributes, attitudes, and behaviors at the neighborhood level. Governments, organizations, and companies use Fraym data to help solve the most pressing challenges of our time including climate change, inequality and insecurity, global health, and energy access. 
  In this role, you will work closely with the director of experience and the digital marketing lead to execute a multi-channel marketing strategy. You’ll be part of the go-to-market team which includes sales, marketing, and customer experience. 
This position is remote, but candidate should be located in the Washington, DC area for the occasional in-person meeting. 
Email Marketing Responsibilities (80% of time)
Produce and execute all email campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling. 
Manage and execute email marketing calendar (in Monday.Use customer data such as web-behavior to drive the message and content personalization. 
Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts, and segments, send time, and new features intended to drive performance lift. 
Work in partnership with designers and copywriters to optimize email creative and template structure based on best practices. 
Provide regular campaign performance reports that include opens, clicks, conversions, revenue, revenue lift, unsubscribes, etc. 
Manage Fraym’s event marketing
Exhibit preparation: book sponsorships, place exhibit orders via vendors (furniture, A/V), coordinate shipping, register attendees, book lodging 
Event promotion: work with Fraym leads to create relevant collateral, curate announcement lists, manage email marketing for each event 

Brand Management
Ensure all branded materials follow the brand guidelines
Follow the content guidelines when writing 
Proofread all marketing materials with high attention to detail
 
Proven experience managing an email marketing program. 
Hands-on experience in marketing automation platforms. 
Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g., Experience building an email marketing campaign from scratch. 
Google AnalyticsGoogle Analytics, HTML/CSS, A/B Testing, and other CMS. 
Knowledge of SEO/SEM. 
Strong project management skills and exceptional attention to detail. 
Agency or comparable in-house marketing experience
Marketing automation experience (preferably Pardot)
B2G (marketing to USG)/B2B experience

Competitive, market-based salary commensurate with experience, including base salary and annual performance bonus
Stay healthy and happy through our comprehensive medical, dental, and vision insurance, including other ancillary benefits
Take time away from the office through our Flexible Paid Time Off
Be a part of a community; We are a “Growth Culture” that provides opportunities for career advancement and professional development in a fast-growing company
 


 



Fraym recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, family status, veteran status, and other protected status as required by applicable law.

  • Marketing Specialist

    3 weeks ago

    Arlington, United States Lidl Stiftung & Company Full time

    The Marketing Specialist- Strategy and Planning supports in the design and production of marketing communication, such as magazines, customer- and employee- facing store communication, and print and digital external advertising. In addition, this ind Marketing Specialist, Marketing, Specialist, Data Entry, Project Management, Communication, Grocery, Business...

  • Senior Marketing Specialist

    3 weeks ago

    Arlington, United States CannonDesign Full time

    CannonDesign has an exciting opportunity for a Senior Marketing Specialist out of our Arlington, VA office.Take a look at the description below. If you think your skills and experience make you a good match for this position, we'd love to hear from you. We're looking for creative, curious, empathetic people to join our Living-Centered Design movement. ABOUT...

  • Senior Marketing Specialist

    2 weeks ago

    Arlington, United States CannonDesign Full time

    CannonDesign has an exciting opportunity for a Senior Marketing Specialist out of our Arlington, VA office.Take a look at the description below. If you think your skills and experience make you a good match for this position, we'd love to hear from you. We're looking for creative, curious, empathetic people to join our Living-Centered Design movement. ABOUT...

  • Content Marketing Specialist

    5 days ago

    Arlington, United States PGLS Full time

    Company Overview Piedmont Global Language Solutions (PGLS) is a language service company that specializes in providing translation, localization, interpreting, and language training. Our mission is to advance the global mission and interests of our partner businesses and institutions by delivering comprehensive multilingual solutions to promote equity,...

  • Content Marketing Specialist

    23 hours ago

    Arlington, United States PGLS Full time

    Job DescriptionJob DescriptionCompany OverviewPiedmont Global Language Solutions (PGLS) is a language service company that specializes in providing translation, localization, interpreting, and language training. Our mission is to advance the global mission and interests of our partner businesses and institutions by delivering comprehensive multilingual...

  • Content Marketing Specialist

    3 days ago

    Arlington, United States PGLS Full time

    Company Overview Piedmont Global Language Solutions (PGLS) is a language service company that specializes in providing translation, localization, interpreting, and language training. Our mission is to advance the global mission and interests of our partner businesses and institutions by delivering comprehensive multilingual solutions to promote equity,...

  • Content Marketing Specialist

    7 days ago

    Arlington, United States PGLS Full time

    Job DescriptionJob DescriptionCompany OverviewPiedmont Global Language Solutions (PGLS) is a language service company that specializes in providing translation, localization, interpreting, and language training. Our mission is to advance the global mission and interests of our partner businesses and institutions by delivering comprehensive multilingual...

  • Senior Marketing Specialist

    4 weeks ago

    Arlington, United States CannonDesign Full time

    CannonDesign has an exciting opportunity for a Senior Marketing Specialist out of our Arlington, VA office.Take a look at the description below. If you think your skills and experience make you a good match for this position, we'd love to hear from you. We're looking for creative, curious, empathetic people to join our Living-Centered Design movement.ABOUT...

  • Marketing Specialist

    5 days ago

    Arlington Heights, United States NeuroHealth Arlington Heights Full time

    Job Summary: We are seeking a dynamic Marketing Specialist to join our team at NeuroHealth in Arlington Heights. NeuroHealth, is seeking a Marketing Assistant to join our office team of dedicated professionals. NeuroHealth is: - A well-established and continually growing pediatric and adult clinical psychology/neuropsychology/forensic psychology practice -...

  • Marketing Operations Specialist

    3 weeks ago

    Arlington, United States The Health Management Academy Full time

    **About The Academy**: The Health Management Academy (THMA) brings together health system leaders and innovators to collectively address the industry’s biggest challenges and opportunities. By assisting executives in cultivating peer networks, understanding key strategic trends, establishing pragmatic partnerships, and developing next-generation leaders,...

  • Marketing Operations Specialist

    3 weeks ago

    Arlington, United States The Health Management Academy Full time

    About The Academy: The Health Management Academy (THMA) brings together health system leaders and innovators to collectively address the industry’s biggest challenges and opportunities. By assisting executives in cultivating peer networks, understanding key strategic trends, establishing pragmatic partnerships, and developing next-generation leaders, our...

  • Marketing Automation Specialist

    1 week ago

    Arlington, United States POLITICO LLC Full time

    POLITICO’s mission from the very beginning was to win the audience. We dedicate ourselves to providing accurate, non-partisan, impactful information to the right people at the right time so that they can act with confidence and speed. We experiment to avoid being disrupted and we have fun disrupting others. We are not afraid to risk failure if it means...

  • Marketing Operations Specialist

    2 weeks ago

    Arlington, United States The Health Management Academy Full time

    Job DescriptionJob DescriptionAbout The Academy: The Health Management Academy (THMA) brings together health system leaders and innovators to collectively address the industry’s biggest challenges and opportunities. By assisting executives in cultivating peer networks, understanding key strategic trends, establishing pragmatic partnerships, and developing...

  • Marketing Operations Specialist

    3 weeks ago

    Arlington, United States The Health Management Academy Full time

    Job DescriptionJob DescriptionAbout The Academy: The Health Management Academy (THMA) brings together health system leaders and innovators to collectively address the industry’s biggest challenges and opportunities. By assisting executives in cultivating peer networks, understanding key strategic trends, establishing pragmatic partnerships, and developing...

  • Marketing Operations Specialist

    7 days ago

    Arlington, United States The Health Management Academy Full time

    Job DescriptionJob DescriptionAbout The Academy: The Health Management Academy (THMA) brings together health system leaders and innovators to collectively address the industry’s biggest challenges and opportunities. By assisting executives in cultivating peer networks, understanding key strategic trends, establishing pragmatic partnerships, and developing...

  • Marketing Operations Specialist

    1 week ago

    Arlington, United States The Health Management Academy Full time

    Job DescriptionJob DescriptionAbout The Academy: The Health Management Academy (THMA) brings together health system leaders and innovators to collectively address the industry’s biggest challenges and opportunities. By assisting executives in cultivating peer networks, understanding key strategic trends, establishing pragmatic partnerships, and developing...

  • Marketing Operations Specialist

    3 weeks ago

    Arlington, United States The Health Management Academy Full time

    About The Academy: The Health Management Academy (THMA) brings together health system leaders and innovators to collectively address the industry’s biggest challenges and opportunities. By assisting executives in cultivating peer networks, understanding key strategic trends, establishing pragmatic partnerships, and developing next-generation leaders, our...

  • Account Marketing Specialist

    3 weeks ago

    Arlington, United States Thales Full time

    Location: Arlington, United States of America In fast changing markets, customers worldwide rely on Thales. Thales is a business where brilliant people from all over the world come together to share ideas and inspire each other. In aerospace, transportation, defence, security and space, our architects design innovative solutions that make our tomorrow's...

  • Marketing Automation Specialist

    3 weeks ago

    Arlington, United States Politico Full time

    POLITICO's mission from the very beginning was to win the audience. We dedicate ourselves to providing accurate, non-partisan, impactful information to the right people at the right time so that they can act with confidence and speed. We experiment to avoid being disrupted and we have fun disrupting others. We are not afraid to risk failure if it means being...

  • Marketing Automation Specialist

    2 weeks ago

    Arlington, United States Politico Full time

    POLITICO's mission from the very beginning was to win the audience. We dedicate ourselves to providing accurate, non-partisan, impactful information to the right people at the right time so that they can act with confidence and speed. We experiment to avoid being disrupted and we have fun disrupting others. We are not afraid to risk failure if it means being...