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Marketing Operations Specialist

4 months ago

Arlington, United States The Health Management Academy Full time
Job DescriptionJob Description

About The Academy: 

The Health Management Academy (THMA) brings together health system leaders and innovators to collectively address the industry’s biggest challenges and opportunities. By assisting executives in cultivating peer networks, understanding key strategic trends, establishing pragmatic partnerships, and developing next-generation leaders, our members are better positioned to lead industry transformation.   

The Academy offers a dynamic atmosphere with significant opportunities for employees. If you are interested in contributing to a member-centric, creative, and collaborative workforce while deeply influencing top leaders and institutions in healthcare, The Academy could be the right place for you 

Position Summary: 

Reporting to the Director of Marketing Operations, the Marketing Operations Specialist works to drive membership growth through inbound and outbound marketing techniques for The Academy.  

Primary Job Duties: 

•    Support program creation and execution in The Health Management Academy’s Marketo platform
•    Manage technical aspects of key marketing systems (Marketo and Salesforce) used to generate, distribute, and report on recruitment events
•    Generate reports on primary marketing KPIs using Marketo and Salesforce
•    Develop a deep understanding of target market and segments to maintain a high-quality database of target companies with relevant titles, contacts, and contact details using Salesforce and Marketo
•    Assist in maintaining a clean database through regular audits and troubleshooting
•    Monitor campaigns to optimize performance based on industry best practices
•    Provide recommendations that enhance future campaign performance and measurements 
•    Establish and maintain scalable processes that ensure best practices in campaign and lead management

Minimum Qualifications: 

•    Bachelor’s Degree required 
•   Experience in Marketing Operations
• Hands-on experience with Marketo - building Marketo programs via Marketing Activities
•    Experience building Marketo emails and landing pages
•    Experience with CRMs such as Salesforce or MS Dynamics
•    Experience building and interpreting marketing performance reports

Interpersonal Skills & Attributes: 

  • Collaborative 

  • Detail oriented 

  • Metrics oriented 

  • Strategic and creative problem solver 

  • Process-oriented with the ability to drive a project to completion 

  • Ability to work independently and as a team member  

  • Set-directed and resourceful 

  • Outstanding analytical skills  

  • Excellent organizational and time management skills 

Physical Demands: 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is required talk and hear. Specific vision abilities required by the job include close vision, and distance vision.  

Notice of Equal Opportunity Employment: 

The Academy is committed to providing equal employment opportunity to all persons regardless of age, color, national origin, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, The Academy will provide reasonable accommodations for qualified individuals with disabilities. The Academy’s goal is for our people to reflect the communities in which we live and serve and to ensure the representation of women, people of color, veterans, and individuals with disabilities in our organization. 

Starting salary of $55,000 and up based upon experience plus benefits.

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