Associate Director, Medical Marketing

3 months ago

Hawthorne NY, United States Taro Pharmaceuticals Inc Full time

Support and collaborate with the Head of OTC Business and other cross functional departments (sales, finance, pricing & contract, supply chain, etc.) in the development and implementation of a combined Taro Private label and Ohm strategic plan including sales & marketing programs and tools of the US OTC product portfolio. This includes sales planning, market/customer expansion, sales performance analytics, financial/cost analytics and market analytics. The ideal candidate will have experience managing multiple projects working in a fast-paced environment and be able to work closely with senior management to execute strategic plan.  
 
Duties and responsibilities
 
List the primary job duties and responsibilities
 
Oversee pricing strategy for quoting competitive bids on Annual RFPs and adapt to industry challenges; develop system for tracking pricing and product development initiatives that are in various stages of development.
Prepare annual budget for Taro and Ohm Labs OTC divisions; manage monthly forecasting for OTC
Develop and manage the marketing budget for OTC projects
Manage the development and implement promotional tools that support the strategic plans for the Taro and Private Label OTC products
Manage the development and implementation of OTC sales and advertising programs including promotional accrual funds
Develop and implement OTC promotional pieces (Displays, Bonus Packs, etc) to support specific category or customer programs.
Participate in the assessment and implementation of OTC policies within the marketing mix (forecasting, pricing, distribution, etc.)
Analyze syndicated OTC market data (when available) to understand how existing OTC products are performing and to identify new opportunities.
Manage new item forecasting, pricing and customer selection
Participate in preparation of financial presentation and explanation of sales performance to senior management  
Develop sales plan for generic wholesaler and in-house account (Genomma Labs)
Develop low cost manufacturing analysis to drive more competitive pricing in the market
Work closely with supply chain on compliance analysis to track actual customer demand to forecast estimates
Collaborate with Sales Team and Business Development to identify new market opportunities to support organizations pipeline development.
 
Qualifications
 
~ Bachelor’s degree in Marketing, Finance, Science or related discipline.
~ Minimum 5-8 years of generic marketing management experience
~3-5 years of marketing experience in the OTC pharmaceutical industry preferred
~ Strong data analytical skills and maintenance of database information
~ Proven organization, communication and presentation skills.
~ Advanced Excel Skills.
~ Strong ability to handle multiple assignments.

Working conditions
Travel:
~ Approximately 10%

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