Intern - Website / Social Media Editor

2 weeks ago


Charlotte NC, United States Hendrick Automotive Group Full time

Performs as first point of contact for social media campaign initiatives.
~ Develops long-term strategy utilizing Facebook, Twitter, LinkedIn, YouTube and other social media platforms.
~ Manages social media programs including but not limited to internet forums, blogs, social networking applications and message boards.
~ Engages in conversations that surround brand & content, stimulates a dialogue across Facebook, Twitter, and blogs and answers comments.
~ Creates, monitors, and updates reports on Social Media activities daily, weekly, and monthly.
~ Develop and driving social media communication strategies and partnerships with key social media partners and vendors to meet customer-marketing objectives and generate inbound traffic.
~ Writes blog posts and actively seeks opportunities to post in various channels in automotive.
~ Works closely with Search Engine optimization to execute organic strategies into Social Media.
~ Keep abreast to latest development of Social Media best practices, trends, tools and recommend new strategies with meaningful measurements.
~ Tracks how well the brand/company is covered and portrayed in different social media communities, including but not limited to how often or where a product is mentioned.
~Manages SocialDealer platform including daily monitoring of social media and reputation management utilizing the platform.
~ Performs weekly audits of all review sites to ensure all reviews not tracked by SocialDealer are logged
~ Performs monthly review of SEO, web traffic and action items
~ Prepares quarterly digital performance summary reports reviewing SEO, Reputation Management/Brand Identity and Social Media.
~ Monitors manufacturer website compliance
~ Complies with Company policies and procedures
~ Observes all Federal, State, Local and Company safety rules and regulations in the performance of duties.
~ Minorities, women, veterans, and individuals with disabilities are encouraged to apply.


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